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The Sh20,000 Perfect Eyebrows – Business Daily

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Fashion

Microblading process being done on a client. PHOTO | SALATON NJAU | NMG 

Getting perfect, lush eyebrows has become an obsession for Kenyan women. For most salonists, weekends are usually fully booked by women who want to trim, shape or thicken their eyebrows.

Microblading is one of the hottest new beauty trends especially for women who want an easier morning or those whose eyebrows have been overplucked.

A super fine pen is used to deposit pigment into the skin that stays on for two to three years. Instead of using black or brown pencils to draw the eyebrows every day, microblading offers an almost permanent option to reshape the strokes of eyebrows in a tattoo-like way.

However, the technique that achieves natural looking flawless eyebrows is more expensive compared to brow gels, pencils and tattoos. Microblading ranges from Sh15,000 to Sh20,000 depending on the type.

Peninah Wanjiru, who does microblading in a Nairobi salon says she got obsessed with her eyebrows when she was studying in Maseno University. She researched online on how to get the perfect eyebrows and learned about microblading.

At the time, she says, there was no beauty school in Kenya that trained in microblading and she had to enrol in a US college where she perfected her skills.

“I studied microblading and microshading for a whole year in 2015. I tried it on myself first before trying it on anyone. I sat in front of the mirror and went through the whole process that takes up to three hours,” says Ms Wanjiru whose eyebrows are shaped in a perfect arch.

She adds that microblading is best for any person looking to redefine their eyebrow look, whether is to fill them up, give them a distinct look or cover up gaps on the eyebrow line.

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When microbalding, she first has to find the face symmetry, which determines the brow shape. She does this by measuring the distance between the eyes with a marking thread.

“Different faces have different symmetries so it is not always advisable for someone to come in with a picture of a celebrity saying they want that kind of eyebrow shape. It might not work,” she says.

She then applies a numbing cream on the eye area and then constructs the brows. Using a ruler, she measures the distance between the two eyebrows to ensure that they look ‘‘like twins and not sisters.’’

The idea of microblading is to create strokes that look like hair, which give the illusion of a person having very dense hair.

“You will never have to worry about drawing your eyebrows each morning and we all know how tough that is. Sometimes one usually ends up with one eyebrow which looks good and the other not,” she says.

After microblading, one can trim the growing hair.

Ms Wanjiru also says that there are other more expensive techniques like ombre brow for those who love make-up or to look glamorous.

So are there any side effects? “No I use organic pigments that I import from the US and they have no metal, no iron, they never react or turn colour, a person will have the same colour of eyebrows,” Ms Wanjiru says.

However, after microblading, a person must avoid doing activities that make the eyebrows sweat, such as sauna and sun bathing.

People with oily skins tend to react differently but after four weeks when touch-up is usually done to fill up missed spots, they look better.

She adds that there are low risks of disease transmission since she uses new applicators on every client.

“I throw the needles used on the electric pencils to draw or make the strokes. The needle pencil is made in such a way that the tip can be changed,” she says.



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IMF Expects Kenyan Economic Expansion to slow Down As Pandemic Persists

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NAIROBI, Kenya, May 18-The International Monetary Fund has revised Kenya’s economic expansion to 6.3 percent from the earlier projection of 7.6 percent.

In a statement, IMF said this is being influenced by the third wave of the coronavirus pandemic that has continued to slow down the country’s economic activities.

“The economic recovery should be sustained, although the persistence of the pandemic suggests the pickup envisioned in 2021 will be slightly less strong than anticipated. IMF staff now project the economy to expand by 6.3 percent in 2021,” reads IMF’s statement.

“The coronavirus shock has unfortunately also reversed some of the poverty reduction gains Kenya achieved in recent years and debt remains elevated,” it added.

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However, IMF maintained that Kenya’s prospects are strong, and in the medium-term growth is expected to settle at its potential of just above 6 percent.

This follows a recent staff team from the International Monetary Fund (IMF) led by Mary Goodman who conducted a virtual mission to Kenya from April 29 to May 14, 2021, to discuss progress on reforms and the authorities’ policy priorities within the context of the first review of Kenya’s economic program supported by the IMF’s EFF and ECF arrangements.

Various sectors of the economy such as transport, schooling, hospitality, and tourism have been on and off since the outbreak of the coronavirus pandemic in March 2020.

At the same time, several companies layed off their employees while some preferred to put the rest on pay cuts or unpaid leave.

Kenya’s economy shrank by 5.7 percent in the second three months of 2020.

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The pillars that will deliver trade dividends within EAC

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The pillars that will deliver trade dividends within EAC


East African Business Council (EABC), CEO Peter Muthuki. NMG PHOTO

Peter Mutuku Mathuki took over as the secretary-general of the six-nation East African Community (EAC) bloc on April 25, pledging to deliver a “stronger and more formidable” trading bloc at the end of his five-year term. Dr Mathuki (right) is not new to regional integration issues.

He served in the East African Legislative Assembly (EALA) for five years to 2017 before taking reins as chief executive of East African Business Council (EABC) — the regional business lobby for private sector — from October 2018 until his latest appointment. He spoke to Business Daily.

HOW HAS YOUR EXPERIENCE AT THE LEGISLATIVE ARM OF THE EAC AND LATER AS A CHAMPION OF PRIVATE SECTOR INTERESTS PREPARED YOU FOR YOUR NEW ROLE?

I have gained experience and a sound understanding of regional politics and its effects on regional integration, business and individual countries.

Having worked in different capacities under the umbrella of the EAC, I am well aware of the opportunities that are available for exploitation, as well as the challenges that the Community and individual partner States face.

I will use my experience, and valued partnerships that I have picked along the way to work towards creating a more integrated and stronger Community that is able to withstand the challenges to come.

ONE OF THE BIGGEST THREATS TO REGIONAL INTEGRATION IS ON-AND-OFF DISPUTES AMONG MEMBER STATES WHO SOMETIMES RESORT TO ERECTING TARIFF AND NON-TARIFF BARRIERS (NTBs). HOW ARE YOU GOING TO ADDRESS THIS CHALLENGE?

My preferred approach would be to prioritise the full operationalisation of the EAC Elimination of Non-Tariff Barriers (NTBs) Act, 2017 and the establishment and full operationalisation of the EAC Committee on

Trade Remedies to handle persistent trade disputes in the region. I will also focus on strengthening the capacity of the National and Regional Monitoring Committees on the resolution of NTBs to identify and resolve any imposed NTBs.

The removal of NTBs is expected to drive intra-regional trade to at least 30 percent in the short-term from the current 15 percent. My target is to have it grow to more than 50 percent by the end of my tenure.

WE HAVE LARGELY SEEN INDIVIDUAL MEMBER STATES ENGAGE TO RESOLVE DISPUTES BETWEEN THEM, WITH LITTLE INVOLVEMENT FROM THE EAC SECRETARIAT. HOW DO YOU PLAN TO HANDLE THIS?

My aim is to strengthen the Secretariat to better support Partner States in trade negotiations and in operationalising mechanisms to unlock disputes among themselves. The EAC Elimination of NTBs Act, 2017, shall facilitate the resolution of persistent NTB and force Partner States to refrain from imposing new ones.

The mechanisms to report and resolve NTBs, as stipulated in the NTBs Act 2017, include compensation where the Council (of Ministers) finds that the imposing Partner State caused unnecessary trade loss to the affected Partner States as shall be determined by the Committee on Trade Remedies. It is my goal that this Committee is established and empowered to deliver on its mandate.

My other key area of focus on this is to strengthen the available dialogue with Partner States through their established National Monitoring Committees and the Regional Monitoring Committee on the resolution of non-tariff barriers — where such exist — and other inconsistent laws that frustrate intraregional trade and investments.

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KENYA, BEING THE ONLY LOWER MIDDLE-INCOME COUNTRY IN THE BLOC, HAS RECENTLY FOUND ITSELF ISOLATED WHEN NEGOTIATING FOR INTERNATIONAL TRADE TREATIES WHERE ITS EXPORTS WERE FACING INCREASED TARIFFS IN ABSENCE OF A DEAL. CASE IN POINT WAS THE RECENT POST-BREXIT DEAL WITH THE UK AND BEFORE THAT IT WAS WITH THE EU BACK IN 2016. WHAT IS THE LONG-TERM SOLUTION TO THIS?

The EAC has an obligation to implement all the provisions of the EAC Treaty, its protocols as well as decisions and directives from the EAC policy organs.

In terms of the EPAs (economic partnership agreements), the EAC Summit has provided guidance whereby partner States that are ready to implement the agreement should go ahead and do so.

Therefore, it is expected that within the confines of the EAC Treaty, we have solutions to fast-movers like Kenya.

On a sustainable basis, however, all EAC economies will be assisted to grow to middle-income status through harmonised economic policies.

When each of the EAC partner States has something to sell to the new negotiated markets on a competitive basis, negotiation and implementation of trade preferences will be a very welcome idea to all the partner states.

WHAT PRACTICAL SOLUTIONS ARE YOU BRINGING ON BOARD TO UNLOCK THE LONG-STANDING STALEMATE AMONG EAC MEMBERS OVER THE COMMON EXTERNAL TARIFF (CET) FOR THE BLOC?

The finalisation and comprehensive review of the common external tariff and its uniform application in the bloc is long overdue. One of my priorities is to work with the Secretariat and partner States to fast-track the process by the end of this year. We will do this by ensuring that all member states focus on its conclusion for the purpose of promoting local industries and products in each of the partner states.

Despite a legal framework for standards in place, there have been cases where goods from one member State has been subjected to double testing and standardisation, and that means increased cost of doing business.

The Standardisation, Quality assurance, Metrology and Testing Act 2006 provides a framework for mutual recognition of test certificates and product certification marks. There is a need for capacity building in all the partner States to adopt and implement the mechanisms in place to enhance intra-EAC trade. It is also necessary to deliberately engage with the private sector, development partners and regulatory authorities, including national standards bodies. This will help to, among others, adopt risk-based standards development and conformity assessment to address the issues of unnecessary costs and burden to the traders in this area.

HOW DO YOU PLAN TO RESOLVE THE PERSISTENT RECURRENT BUDGET CHALLENGES at THE SECRETARIAT?

This is an issue which has affected the performance of the Secretariat in the past. Going forward, we plan to address this by encouraging partner States to make their remittances on time and coming up with sustainable solutions to those that may be facing challenges in doing the same. We shall also revisit the alternative financial mechanism once proposed so as to enable EAC to collect its own expenditure money from taxes on imported goods.

WHAT LEGACY WOULD YOU LIKE TO LEAVE BEHIND?

The focus of the EAC has been and continues to be regional integration among partner States. It is my goal that by the time my tenure draws to a close, we will have a stronger, more formidable Community that benefits all its citizens politically and from a business perspective.

The Community is also expanding, Somalia has applied to join the bloc and we are fast-tracking deliberations with the hope of reaching a conclusion later in the year. The DRC is also in the process to join the Community. Our plan is to work to create an EAC that becomes a global player of repute while meeting the needs of its citizens.

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Hotels target regional meetings to aid tourism sector recovery – KBC

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Kenya’s tourism and hospitality industry stakeholders are targeting the East Africa Community market for meetings, incentives, conferences and exhibitions (MICE) market to jumpstart the sector badly hit by COVID-19 pandemic.

The industry targets an estimated 29 million middle class people in the region for MICE which has been clamped down as a result of social distancing measures.

Kenya Coast Tourism Working Group Chairman Hasnain Noorani said players in the sector are working on a new pricing model as existing packages seen as too expensive for the target group which forms 22.6% of the region’s employed population according to a recent report by the African Development Bank (AfDB).

We are working together with players in the local tourism and hospitality industry to develop offers that will attract regional and domestic tourists as well, as we try to help the sector recover,” said Noorani.

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Noorani who also doubles as Managing Director for PrideInn Hotels said the tourism industry is confident the strategy will reap benefits before tourists from the international markets begin to arrive when Corona virus pandemic subsides globally.

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At PrideInn hotels for instant, we are having continuous product innovation, favorable pricing for the domestic market products, digitization of the MICE sector and gaining the trust of travelers through prioritizing their health and campaigns to re-assure the world that Kenya is safe,” Hasnain stated.

As with the majority of COVID-19-related adaptations, it remains to be seen whether changes in the MICE segment will remain once the health threat has subsided.

A swift pivot to online platforms can virtually bridge some of the interactive gaps caused by restrictions on mass congregations, and should therefore help to soften the blow of COVID-19 on the MICE segment,” said Hasnain.

Amid global travel restrictions, social-distancing protocols and prohibitions on mass gatherings, the world’s meetings, incentives, conferences and exhibitions (MICE) segment has been forced to adapt to the pandemic, with some events shifting online and others being deferred.

Before the outbreak of the virus and the subsequent introduction of travel restrictions and social-distancing guidelines the MICE segment presented a promising growth avenue for emerging markets seeking to diversify their tourism offering.

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