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The Real Reason You Need to Automate Social Media

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Are you getting the most out of your social media marketing budget? Find out how social media automation can help you kick your social media into high gear. 

Regardless of your target audience, they’re likely on social media. That’s nearly 50% of Baby Boomers, 77% of Gen X and 90% of Millennials. To a user, social media becomes whatever they want it to be: news, inspiration, staying in touch. And, increasingly, people use social media to learn about products and services they want to buy. In fact, 29% of Americans consider this the no. 1 reason for social media.

According to MSP Marketing specialist, Stuart Crawford, “With that said, building a social media presence isn’t easy. It takes significant time and effort. Learning to automate social media helps you more efficiently create a social media brand customers love.” 

Ilan Sredni, an IT support expert in West Palm Beach shares what social media automation does for your business.

Cut Labor Costs by Maximizing Efficiency

Whether you have a team of two social media specialists or 20, without social media automation, that person would be engaging in a lot of repetitive, brain-drain tasks. And that siphons off your social media marketing budget. When you automate social media, you eliminate a lot of these monotonous functions.

Technology can do it. Why put a person through that?

Let them focus on higher-level thinking activities that engage their creativity and problem-solving to make it enjoyable to come to work. People are more productive when they love what they do.

Create Consistency

Just one function of automation allows you to schedule and repeat posts (within reason) to maximize engagement. This increases productivity. That’s because instead of having a person jump from task to task, they can set aside blocks of time to create posts, campaigns and more that will run throughout the day, week, months on schedule.

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Generate Brand Recognition

Today, people are overwhelmed with brand messages. But because you’ve created a consistent presence by automating social media, you stay top of mind. People begin to recognize and trust you.

Offer Social Proof

Social proof builds instant trust with people who’ve never heard of you.

It’s not just about being on social media that can boost your business. You need to appear engaged and your following needs to appear involved with the brand.

We know it sounds counter-intuitive to say that automation makes you appear more engaged. But here’s the thing. When you maximize your team’s productivity by removing repetition, they have more time to interact with customers on social media in personalized and meaningful ways.

Reach Marketing Goals Faster

You’ll reach your goals faster with automation. It can give one social media specialist the power of 10. In addition to increasing social media engagement and following, leverage automation to deliver results that matter. One study showed that automation could increase sales by 14% and sales productivity by 12% because it’s easier to convert.

Automate Social Media with These Tools

There are so many tools that can boost your social media marketing through automation. Here are just a few, along with some of the many overlapping features.

  • Hootsuite – Schedule and automate posts across platforms from one place. Track mentions, engagement and brand sentiment. Follow hashtags and keywords to learn what people are sharing in your industry to build content around trending topics.
  • AgoraPulse – Engage with followers from the many platforms in one place. Dive into advanced social media analytics. Collaborate with team members on campaigns.
  • Buffer – Build sophisticated social media campaigns in one place. Automatically generate unique link identifiers that help you analyze social-media-generated traffic at a more granular level.

For more tips on using technology to propel your business, connect with Palindrome Consulting by visiting https://www.pciicp.com.


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4 Steps to Perform a Website Security Audit – TechMoran

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Weak cybersecurity measures are to blame for the majority of hacking and cyber threats. When reading about the hacking issues you will be surprised to learn how common data leaks have been increasing recently.

Knowing what is running on your website is the first step in enhancing your website safety. But before jumping into checking the website for vulnerabilities, we should define a website security audit.

 Website Security Audit

A website security audit examines the website and server for current or possible vulnerabilities that perpetrators might take advantage of. Website security audits aim to search for flaws in your website’s design early on and fix them before hackers with destructive intentions note.

It includes everything from the website’s core functionality to plugins, themes, server settings, SSL connections, and configurations. The next move is to administer vulnerability scanning, also known as pentests, after all, weaknesses and gaps have been found.

In this scenario, cybersecurity teams perform simulated hacking attempts against the website, imitating real attacks. Then, risks associated with the vulnerabilities discovered in the first phase are calculated. Improving your web design in terms of security measures is only possible after detecting security risks.

Hackers will actively threaten the website’s protection with their tricks, according to industry professionals. Regular system auditing is critical. Following simple procedures and leaving the rest to chance is not the solution.

Administrators must be on their toes at all times and do a thorough screening and checking to ensure there is little to no room for abuse.

Steps to Perform Security Audit 

To do the audit you can whether use online auditing tools. There are several free and paid security scanning tools and resources available online.

Also, the agency that you are usually outsourcing your web development projects to may provide security audit services. If so, you can ask for their consultancy and auditing services.

Website security audits can be performed in four steps. So, let’s take a closer look at the measures and resources available to you to keep your website safe from cyberattacks.

Step 1: Finding The Vulnerabilities

The tool you chose will go into all facets of your website’s security in this first step. It can scan the servers, themes, plugins, folders, archives, web server, and other areas for bugs, malware, viruses, and insufficient protection measures, among other things.

Here are some of the tools used for this step of website security audit:

This tool scans your website codes for any malicious codes, malware, or viruses. It also performs component checks. e.g. it checks for any vulnerabilities in WordPress plugins and CMS on your website. 

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This platform will undoubtedly assist you in ensuring that the website adheres to industry-standard correspondence protocols and encryption.

Intruder prioritizes problems based on the threat they pose. It means you can fix the more serious flaws first and then move on to the less severe issues.

Step 2: Update Your Scripts and Applications

Ensure that all of the scripts and programs, such as WordPress and plugins, are recent and up-to-date. Read “How to protect your WordPress website” for more information on WordPress-specific hardening.

Set aside time to upgrade as soon as you get a notification that updates are available. Hackers look for out-of-date systems to exploit bugs that are fixed in the most recent update.

Step 3: Strengthen Your Passwords

Even though it seems to be an obvious measure, solid passwords can protect your website security to a high extent. All of your accounts, including your own, other users’ accounts, the hosting dashboard, and FTP access, must be secure.

Forget the pet and partner names, and please don’t use the term “password”. The more complicated your password, the better. To come up with some strong passwords, use a password generation program.

Step 4: Put An Ongoing Solution In Place

Hackers don’t take a day off, nor do malware and viruses. Your website can be attacked by hackers right after you finished checking it with security tools. That’s why you need to have an ongoing process in your website’s security audit to ensure maximum protection. A good idea is to get help from 10 top web design companies to make sure about the security of your app.

There are services such as Godaddy that you can outsource your website security for a day to day monitoring by their experts. This way you can focus on your business and feel relaxed that your website security audit is in safe hands.

Whatever you choose, make sure it works with your routine and keeps your site secure. If you can back up your data daily, that’s fantastic. If not, you may want to consider using an automated service. In any case, the company’s image and clients are on the line without a good website security audit procedure!
Author Bio:

Ayla Anderson is an avid reader and an enthusiastic blogger who writes articles on home improvement, business, Family and beauty. She is also an MBA student who spends much of her time giving advice to newly small businesses on how to grow their businesses. You can follow me on Twitter.


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4 Steps to Perform a Website Security Audit – TechMoran

Published

on

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Weak cybersecurity measures are to blame for the majority of hacking and cyber threats. When reading about the hacking issues you will be surprised to learn how common data leaks have been increasing recently.

Knowing what is running on your website is the first step in enhancing your website safety. But before jumping into checking the website for vulnerabilities, we should define a website security audit.

 Website Security Audit

A website security audit examines the website and server for current or possible vulnerabilities that perpetrators might take advantage of. Website security audits aim to search for flaws in your website’s design early on and fix them before hackers with destructive intentions note.

It includes everything from the website’s core functionality to plugins, themes, server settings, SSL connections, and configurations. The next move is to administer vulnerability scanning, also known as pentests, after all, weaknesses and gaps have been found.

In this scenario, cybersecurity teams perform simulated hacking attempts against the website, imitating real attacks. Then, risks associated with the vulnerabilities discovered in the first phase are calculated. Improving your web design in terms of security measures is only possible after detecting security risks.

Hackers will actively threaten the website’s protection with their tricks, according to industry professionals. Regular system auditing is critical. Following simple procedures and leaving the rest to chance is not the solution.

Administrators must be on their toes at all times and do a thorough screening and checking to ensure there is little to no room for abuse.

Steps to Perform Security Audit 

To do the audit you can whether use online auditing tools. There are several free and paid security scanning tools and resources available online.

Also, the agency that you are usually outsourcing your web development projects to may provide security audit services. If so, you can ask for their consultancy and auditing services.

Website security audits can be performed in four steps. So, let’s take a closer look at the measures and resources available to you to keep your website safe from cyberattacks.

Step 1: Finding The Vulnerabilities

The tool you chose will go into all facets of your website’s security in this first step. It can scan the servers, themes, plugins, folders, archives, web server, and other areas for bugs, malware, viruses, and insufficient protection measures, among other things.

Here are some of the tools used for this step of website security audit:

This tool scans your website codes for any malicious codes, malware, or viruses. It also performs component checks. e.g. it checks for any vulnerabilities in WordPress plugins and CMS on your website. 

This platform will undoubtedly assist you in ensuring that the website adheres to industry-standard correspondence protocols and encryption.

Loading...

Intruder prioritizes problems based on the threat they pose. It means you can fix the more serious flaws first and then move on to the less severe issues.

Step 2: Update Your Scripts and Applications

Ensure that all of the scripts and programs, such as WordPress and plugins, are recent and up-to-date. Read “How to protect your WordPress website” for more information on WordPress-specific hardening.

Set aside time to upgrade as soon as you get a notification that updates are available. Hackers look for out-of-date systems to exploit bugs that are fixed in the most recent update.

Step 3: Strengthen Your Passwords

Even though it seems to be an obvious measure, solid passwords can protect your website security to a high extent. All of your accounts, including your own, other users’ accounts, the hosting dashboard, and FTP access, must be secure.

Forget the pet and partner names, and please don’t use the term “password”. The more complicated your password, the better. To come up with some strong passwords, use a password generation program.

Step 4: Put An Ongoing Solution In Place

Hackers don’t take a day off, nor do malware and viruses. Your website can be attacked by hackers right after you finished checking it with security tools. That’s why you need to have an ongoing process in your website’s security audit to ensure maximum protection. A good idea is to get help from 10 top web design companies to make sure about the security of your app.

There are services such as Godaddy that you can outsource your website security for a day to day monitoring by their experts. This way you can focus on your business and feel relaxed that your website security audit is in safe hands.

Whatever you choose, make sure it works with your routine and keeps your site secure. If you can back up your data daily, that’s fantastic. If not, you may want to consider using an automated service. In any case, the company’s image and clients are on the line without a good website security audit procedure!
Author Bio:

Ayla Anderson is an avid reader and an enthusiastic blogger who writes articles on home improvement, business, Family and beauty. She is also an MBA student who spends much of her time giving advice to newly small businesses on how to grow their businesses. You can follow me on Twitter.


Readers
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Nigeria’s Helium Health announces expansion into Kenyan Market

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Helium Health, the largest Electronic Medical Records (EMR) and Hospital Management Information (HMI) Systems provider in West Africa has announced the launch of its full suite of products and services in Kenya for the first time.

Partnering with three local providers, Philips Healthcare Technologies, Carepay and Savannah Informatics, Helium Health will be integrating new services, including an EMR to serve the entire East African market.

Tito Ovia, co-founder, Helium Health commented: “We have been planning to expand into Kenya’s thriving health tech sector since last year, so we’re very excited to be hitting the ground running in 2021, already working with three new local partners to help improve efficiencies and provide a better service to patients. We believe there is a great opportunity to harness cutting-edge technology to help improve the way healthcare data is gathered and managed across Africa, so partnering with like-minded healthcare providers and facilities in Kenya is an excellent fit for us.” 

Nigeria's Helium Health launches cutting-edge health tech services in Kenya
Helium Health founders (L to R) Dimeji Sofowora, Tito Ovia, Adegoke Olubusi: Image Credits: Helium Health

Jean Kyula, Country Manager for Helium Health Kenya and formerly a National Health Service (NHS) doctor in the UK added, “We are confident that we can play a major role in supporting both Kenya’s public and private healthcare sectors. We are delighted to announce that we are open for business, already working with three new partners in Nairobi, and rolling out in Uganda and Liberia. The COVID-19 pandemic has highlighted the critical role of technology in healthcare, and the need to keep building better systems, to develop more remote access solutions, and to improve efficiencies in our healthcare sector, so we’re looking forward to working with more partners, doctors, hospitals and clinics as we move forward.”

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Helium Health was co-founded in 2016 by three entrepreneurs, Adegoke Olobusi, Tito Ovia and Dimeji Sofowora, with a shared passion for solving the practical problems that they identified within the Nigerian health sector through the use of cutting-edge technology. In May 2020, Helium Health successfully closed a US$10 million Series A funding round (the largest fundraise of any software as a service (SaaS) healthcare provider in Africa) to scale and grow the business in both existing and new markets, expanding its footprint across East, North and Francophone West Africa. Helium Health has already partnered with facilities in Uganda and Liberia onboarding their 90-plus users early in 2021 and is now extending its services to facilities in Nairobi.

Helium Health offers a full suite of products covering the complete healthcare value chain, from Electronic Medical Records (EMR), and Hospital Management Information (HMI) Systems, to credit and telemedicine products. Over 300 healthcare providers and 5,000 health professionals in Nigeria, Senegal and Ghana currently use Helium Health’s technology, allowing healthcare facilities to accept payments and issue invoices with ease, access quick funding, and hold televisits with their patients, making it easier for patients to get diagnosed from their homes. 

In 2020, Helium Health won the IFC Tech Emerge award, an award that matches innovative health tech startups with leading healthcare providers across Ethiopia, Kenya and Uganda to implement pilot projects and build long-term partnerships.  Helium Health willpilot its technology in the East African market.

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