Popular secular group, The Kansoul, renewed their contract as the official brand ambassadors for the ‘party drink’, Blue Moon Vodka.
The trio that consists of Mejja, KidKora and Madtraxx signed the deal in January 2016. At the signing, the head of marketing at Africa Spirits Limited – the manufacturers of the drink said that their partnership with The Kansoul would go a long way because the personality and chemistry of the group march their target audience.
Evidently, the company has kept their promise of working with the ‘Ilianza na kaselfie’ hitmakers since just recently, the group renewed their contract, for the third year, smiling all the way to the bank. Taking to his Instagram account to announce the news, group member Mejja said:
“Pen To Paper, The Kansoul We Are The Official @bluemoonvodkaAmbassadors!!!! GOD ABOVE EVERYTHING Wagenge GODBLESS”
More and more corporates are building synergy with celebrities to push their brands, using their influence. Octopizzo and Fena recently partnered with East African Breweries as the official brand ambassadors for Smirnoff Mix, while Nonini signed a deal with telecommunications giant, Safaricom.