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Super Bowl 2019: 30 seconds TV advert will cost Sh525 million

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By AFP
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Tom Brady will chase a record-breaking sixth Super Bowl crown here on Sunday as the New England Patriots take on the Los Angeles Rams in a clash of the generations set to rewrite NFL history.

Brady, 41, will become the oldest quarterback ever to lift the title if he masterminds yet another championship in the latest milestone of a career that has shown no signs of flagging.

A win would also see Brady become the only player in history to win six Super Bowls, an achievement which may never be beaten in an era where the average length of a playing career has shrunk to around three years according to recent statistics.

On Sunday, huge brands like Budweiser and Pepsi will once again spend millions of dollars from their advertising budgets in the hopes of catching your attention during what should be the year’s most-watched television event.

This year’s host network, CBS, is charging a record $5.25 million (Sh525 million) for just a 30-second spot during the championship match-up between the Los Angeles Rams and New England Patriots, according to CNBC.

That’s roughly $175,000 (Sh17.5 million) per second.

Michael Buchwald, NFL Senior Counsel, Legal, holds counterfeit game tickets during a press conference at the Super Bowl Media Center in Atlanta, Georgia, on January 31, 2019, as the The National Football League and law enforcement agencies announce the latest results of seizures of counterfeit game-related merchandise and tickets ahead of the Super Bowl LIII. PHOTO | TIMOTHY A. CLARY |

Michael Buchwald, NFL Senior Counsel, Legal, holds counterfeit game tickets during a press conference at the Super Bowl Media Center in Atlanta, Georgia, on January 31, 2019, as the The National Football League and law enforcement agencies announce the latest results of seizures of counterfeit game-related merchandise and tickets ahead of the Super Bowl LIII. PHOTO | TIMOTHY A. CLARY |AFP

The price is up slightly from last year’s $5.2 million (Sh520 million), and $1 million (Sh100 million) more than the cost to air a commercial during the 2014 Super Bowl.

In just over a decade, the price of the average Super Bowl ad has nearly doubled, as the average 30-second ad cost $2.69 million (Sh269 million) in 2008, according to Nielsen Media Research.

If you go all the way back to the first-ever Super Bowl, in 1967, ads cost anywhere from $37,500 (Sh3.75 million) to $42,500 (Sh4.25 million), based on Nielsen’s numbers, while 1995 marked the first year that the average cost crept into the millions, when 30-second ads sold for $1.15 million (Sh115 million, up from $900,000 — Sh90 million — the previous year).

According to Ad Age, the biggest increase in recent years came in 2000, when the cost jumped by 31 percent, thanks to big spending from rising internet start-ups like Pets.com in the midst of the dot-com bubble.

Well over 100 million people across the country are expected to tune in to the 2019 Super Bowl, though the NFL’s TV ratings have suffered a decline in recent seasons. Viewership for last year’s big game dipped 7 percent to 103 million viewers. Records are also set to tumble in the event of a win by the youthful Los Angeles Rams, who are led by 24-year-old quarterback Jared Goff and head coaching prodigy Sean McVay.

McVay, still only 33, will become the youngest head coach ever to win the Super Bowl if he manages to outwit Patriots counterpart Bill Belichick, 66, who has won five Super Bowls as a head coach and two as an assistant in a coaching career that dates back to 1975.

The generational chasm that exists between Sunday’s principal protagonists is highlighted by a cursory comparison of their respective biographies.

When Brady inspired the Patriots to their first Super Bowl in 2002, Goff was only seven years old.

“What do I remember about it? Nothing,” said Goff, the 2016 No.1 draft pick who has looked a model of calm this week as he prepares for the biggest game of his fledgling career.

Similarly, McVay was playing at quarterback for his high school football team when Belichick was winning his first championship with New England in 2002.

Moreover, the Rams’ head coach had not even turned one when Belichick helped the New York Giants win the 1987 Super Bowl as the team’s defensive coordinator.

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Los Angeles Rams head coach Sean McVay during the NFL game against the Arizona Cardina at the Arizona Coyotesat State Farm Stadium in Glendale, Arizona on December 22, 2018. PHOTO | CHRISTIAN PETERSEN |

Los Angeles Rams head coach Sean McVay during the NFL game against the Arizona Cardina at the Arizona Coyotesat State Farm Stadium in Glendale, Arizona on December 22, 2018. PHOTO | CHRISTIAN PETERSEN |AFP

The vast differences in experience between the Super Bowl rivals have prompted bookmakers to install the Patriots as favourites to win a sixth title, putting them level with the Pittsburgh Steelers as the most successful franchise in history. The Patriots, who started the season sluggishly, have once again paced their campaign to perfection.

Against the Kansas City Chiefs in the AFC championship game, Brady delivered another masterpiece of composure crowned by a game-winning drive in overtime.

The ferociously competitive Brady has sought to portray the Patriots — the most hated NFL team in America according to a recent analysis of social media — as underdogs, irked by suggestions earlier in the season that the team was in decline.

“It’s just part of who I am, part of my DNA,” Brady said. “Those motivations run deep. And when I get them scratched at, it’s great motivation for me.”

In attempting to claim a sixth Super Bowl, Brady will be able to turn to trusty pillars of previous successes.

Wide receiver Julian Edelman and tight end Rob Gronkowski remain favoured targets, while the Patriots have also forged a powerful running game through James Develin, Rex Burkhead and Sony Michel.

Despite the gulf in experience, the Rams have drawn confidence from a free-scoring campaign that saw them emerge as one of the most exciting offenses in the league.

The Rams also point to their victory in the NFC title game against New Orleans, where they battled through an ear-splitting maelstrom in the Superdome, as evidence of their maturity.

“Obviously they’ve played in a bunch of big games,” Goff said of the Patriots.

“But we were inexperienced against New Orleans and we put that one away.”

A collection of counterfeit hats and jerseys are displayed during a press conference at the Super Bowl Media Center in Atlanta, Georgia, on January 31, 2019, as the The National Football League and law enforcement agencies announce the latest results of seizures of counterfeit game-related merchandise and tickets ahead of the Super Bowl LIII. PHOTO | TIMOTHY A. CLARY |

A collection of counterfeit hats and jerseys are displayed during a press conference at the Super Bowl Media Center in Atlanta, Georgia, on January 31, 2019, as the The National Football League and law enforcement agencies announce the latest results of seizures of counterfeit game-related merchandise and tickets ahead of the Super Bowl LIII. PHOTO | TIMOTHY A. CLARY |AFP

Like the Patriots, the Rams have developed a solid running game to expand their options, with the arrival of the physical C.J. Anderson at running back in December complementing Todd Gurley.

The Rams also boast the best defensive player in the NFL, Aaron Donald, who has a league-leading 20.5 quarterback sacks to his name in 2018, as they look to knock Brady out of his comfort zone.

“He’s a great quarterback, but you can pressure him, just like anybody else,” Donald said of Brady.

“If we do our job, we can get to him.”

History shows however, that stopping the Patriots offense is easier said than done.

In their past two Super Bowl appearances, in 2017 and 2018, the Patriots have averaged over 33 points, while Brady amassed a staggering 971 passing yards across the two games.

It is the sort of record that makes Kurt Warner, Brady’s opposite number in the 2002 Super Bowl, lean towards the Patriots.

“The one thing that hasn’t changed with Tom Brady, it’s his ability to play big in the biggest moments,” Warner said.

“When the game’s on the line, he plays his best football.”



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Sordid tale of the bank ‘that would bribe God’

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Bank of Credit and Commerce International. August 1991. [File, Standard]

“This bank would bribe God.” These words of a former employee of the disgraced Bank of Credit and Commerce International (BCCI) sum up one of the most rotten global financial institutions.
BCCI pitched itself as a top bank for the Third World, but its spectacular collapse would reveal a web of transnational corruption and a playground for dictators, drug lords and terrorists.
It was one of the largest banks cutting across 69 countries and its aftermath would cause despair to innocent depositors, including Kenyans.
BCCI, which had $20 billion (Sh2.1 trillion in today’s exchange rate) assets globally, was revealed to have lost more than its entire capital.
The bank was founded in 1972 by the crafty Pakistani banker Agha Hasan Abedi.
He was loved in his homeland for his charitable acts but would go on to break every rule known to God and man.
In 1991, the Bank of England (BoE) froze its assets, citing large-scale fraud running for several years. This would see the bank cease operations in multiple countries. The Luxembourg-based BCCI was 77 per cent owned by the Gulf Emirate of Abu Dhabi.  
BoE investigations had unearthed laundering of drugs money, terrorism financing and the bank boasted of having high-profile customers such as Panama’s former strongman Manual Noriega as customers.
The Standard, quoting “highly placed” sources reported that Abu Dhabi ruler Sheikh Zayed Sultan would act as guarantor to protect the savings of Kenyan depositors.
The bank had five branches countrywide and panic had gripped depositors on the state of their money.
Central Bank of Kenya (CBK) would then move to appoint a manager to oversee the operations of the BCCI operations in Kenya.
It sent statements assuring depositors that their money was safe.
The Standard reported that the Sheikh would be approaching the Kenyan and other regional subsidiaries of the bank to urge them to maintain operations and assure them of his personal support.
It was said that contact between CBK and Abu Dhabi was “likely.”
This came as the British Ambassador to the UAE Graham Burton implored the gulf state to help compensate Britons, and the Indian government also took similar steps.
The collapse of BCCI was, however, not expect to badly hit the Kenyan banking system. This was during the sleazy 1990s when Kenya’s banking system was badly tested. It was the era of high graft and “political banks,” where the institutions fraudulently lent to firms belonging or connected to politicians, who were sometimes also shareholders.
And even though the impact was expected to be minimal, it was projected that a significant number of depositors would transfer funds from Asian and Arab banks to other local institutions.
“Confidence in Arab banking has taken a serious knock,” the “highly placed” source told The Standard.
BCCI didn’t go down without a fight. It accused the British government of a conspiracy to bring down the Pakistani-run bank.  The Sheikh was said to be furious and would later engage in a protracted legal battle with the British.
“It looks to us like a Western plot to eliminate a successful Muslim-run Third World Bank. We know that it often acted unethically. But that is no excuse for putting it out of business, especially as the Sultan of Abu Dhabi had agreed to a restructuring plan,” said a spokesperson for British Asians.
A CBK statement signed by then-Deputy Governor Wanjohi Murithi said it was keenly monitoring affairs of the mother bank and would go to lengths to protect Kenyan depositors.
“In this respect, the CBK has sought and obtained the assurance of the branch’s management that the interests of depositors are not put at risk by the difficulties facing the parent company and that the bank will meet any withdrawal instructions by depositors in the normal course of business,” said Mr Murithi.
CBK added that it had maintained surveillance of the local branch and was satisfied with its solvency and liquidity.
This was meant to stop Kenyans from making panic withdrawals.
For instance, armed policemen would be deployed at the bank’s Nairobi branch on Koinange Street after the bank had announced it would shut its Kenyan operations.
In Britain, thousands of businesses owned by British Asians were on the verge of financial ruin following the closure of BCCI.
Their firms held almost half of the 120,000 bank accounts registered with BCCI in Britain. 
The African Development Bank was also not spared from this mess, with the bulk of its funds deposited and BCCI and stood to lose every coin.
Criminal culture
In Britain, local authorities from Scotland to the Channel Islands are said to have lost over £100 million (Sh15.2 billion in today’s exchange rate).
The biggest puzzle remained how BCCI was allowed by BoE and other monetary regulation authorities globally to reach such levels of fraudulence.
This was despite the bank being under tight watch owing to the conviction of some of its executives on narcotics laundering charges in the US.
Coast politician, the late Shariff Nassir, would claim that five primary schools in Mombasa lost nearly Sh1 million and appealed to then Education Minister George Saitoti to help recover the savings. Then BoE Governor Robin Leigh-Pemberton condemned it as so deeply immersed in fraud that rescue or recovery – at least in Britain – was out of the question.
“The culture of the bank is criminal,” he said. The bank was revealed to have targeted the Third World and had created several “institutional devices” to promote its operations in developing countries.
These included the Third World Foundation for Social and Economic Studies, a British-registered charity.
“It allowed it to cultivate high-level contacts among international statesmen,” reported The Observer, a British newspaper.
BCCI also arranged an annual Third World lecture and a Third World prize endowment fund of about $10 million (Sh1 billion in today’s exchange rate).
Winners of the annual prize had included Nelson Mandela (1985), sir Bob Geldof (1986) and Archbishop Desmond Tutu (1989).
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Tracking and monitoring motor vehicles is not new to Kenyans. Competition to install affordable tracking devices is fierce but essential for fleet managers who receive reports online and track vehicles from the comfort of their desk.

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Agricultural Development Corporation Chief Accountant Gerald Karuga on the Spot Over Fraud –

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Gerald Karuga, the acting chief accountant at the Agricultural Development Corporation (ADC), is on the spot over fraud in land dealings.

ADC was established in 1965 through an Act of Parliament Cap 346 to facilitate the land transfer programme from European settlers to locals after Kenya gained independence.

Karuga is under fire for allegedly aiding a former powerful permanent secretary in the KANU era Benjamin Kipkulei to deprive ADC beneficiaries of their land in Naivasha.

Kahawa Tungu understands that the aggrieved parties continue to protest the injustice and are now asking the Ethics and Anti-corruption Commission (EACC) and the Directorate of Criminal Investigations (DCI) to probe Karuga.

A source who spoke to Weekly Citizen publication revealed that Managing Director Mohammed Dulle is also involved in the mess at ADC.

Read: Ministry of Agriculture Apologizes After Sending Out Tweets Portraying the President in bad light

Dulle is accused of sidelining a section of staffers in the parastatal.

The sources at ADC intimated that Karuga has been placed strategically at ADC to safeguard interests of many people who acquired the corporations’ land as “donations” from former President Daniel Arap Moi.

Despite working at ADC for many years Karuga has never been transferred, a trend that has raised eyebrows.

“Karuga has worked here for more than 30 years and unlike other senior officers in other parastatals who are transferred after promotion or moved to different ministries, for him, he has stuck here for all these years and we highly suspect that he is aiding people who were dished out with big chunks of land belonging to the corporation in different parts of the country,” said the source.

In the case of Karuga safeguarding Kipkulei’s interests, workers at the parastatals and the victims who claim to have lost their land in Naivasha revealed that during the Moi regime some senior officials used dubious means to register people as beneficiaries of land without their knowledge and later on colluded with rogue land officials at the Ministry of Lands to acquire title deeds in their names instead of those of the benefactors.

Read Also: Galana Kulalu Irrigation Scheme To Undergo Viability Test Before Being Privatised

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“We have information that Karuga has benefitted much from Kipkulei through helping him and this can be proved by the fact that since the matter of the Naivasha land began, he has been seen changing and buying high-end vehicles that many people of his rank in government can’t afford to buy or maintain,” the source added.

“He is even building a big apartment for rent in Ruiru town.”

The wealthy officer is valued at over Sh1.5 billion in prime properties and real estate.

Last month, more than 100 squatters caused scenes in Naivasha after raiding a private firm owned by Kipkulei.

The squatters, who claimed to have lived on the land for more than 40 years, were protesting take over of the land by a private developer who had allegedly bought the land from the former PS.

They pulled down a three-kilometre fence that the private developed had erected.

The squatters claimed that the former PS had not informed them that he had sold the land and that the developer was spraying harmful chemicals on the grass affecting their livestock and homes built on a section of the land.

Read Also: DP Ruto Wants NCPB And Other Agricultural Bodies Merged For Efficiency

Naivasha Deputy County Commissioner Kisilu Mutua later issued a statement warning the squatters against encroaching on Kipkuleir’s land.

“They are illegally invading private land. We shall not allow the rule of the jungle to take root,” warned Mutua.

Meanwhile, a parliamentary committee recently demanded to know identities of 10 faceless people who grabbed 30,350 acres of land belonging to the parastatal, exposing the rot at the corporation.

ADC Chairman Nick Salat, who doubles up as the KANU party Secretary-General, denied knowledge of the individuals and has asked DCI to probe the matter.

Email your news TIPS to [email protected] or WhatsApp +254708677607. You can also find us on Telegram through www.t.me/kahawatungu

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William Ruto eyes Raila Odinga Nyanza backyard

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Deputy President William Ruto will next month take his ‘hustler nation’ campaigns to his main rival, ODM leader Raila Odinga’s Nyanza backyard, in an escalation of the 2022 General Election competition.

Acrimonious fall-out

Development agenda

Won’t bear fruit

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