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Startups are on the brink of solving one of the biggest problems with shopping online – Strategy – Pulselive.co.ke

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  • One of the biggest drawbacks of shopping for clothes online is not being able to try things on before buying them.
  • To solve that problem, startups are looking for ways to incorporate 3D body-scanning technology and augmented reality into the shopping experience.
  • This could ultimately come at the expense of traditional brick-and-mortar stores.

One of the biggest advantages of shopping for clothing online — not having to try things on — is also one of its biggest drawbacks. Without having seen clothing items in person beforehand, it can be difficult to know whether they will fit properly.

Now several tech startups are locked in a race to create new technology that could change that.

California-based startup Naked Labs is one of them. It recently unveiled a 3D body-scanning mirror with a connected rotating scale that sends detailed information about your health, weight, body mass index, and body measurements to the connected mobile app.

While the technology is currently targeted at the world of fitness, its uses are limitless, co-founder Ed Sclater told Business Insider’s Zoë Bernard in July.

In fact, it’s already looking at ways to partner with fashion retailers to create an online world where you can virtually shop for outfits fitted precisely to your measurements.


Naked Labs' smart mirror.play

Naked Labs’ smart mirror.

(Naked Labs)

“Our biggest problem is figuring out what not to do,” Sclater said. “We have opportunities in the gym space, the medical space, the insurance space, where companies are moving from reactive to proactive care. We’re interested in working with anyone who wants to customize the world for your body.”

Amazon, which is making big moves to grow its own apparel empire, bought New York-based startup Body Labs, a company that makes software that captures the body’s shape and motion in three dimensions, in October.

In May, The Wall Street Journal reported that Amazon was inviting people to a New York office to have the shape and size of their bodies scanned over the course of 20 weeks. It could conceivably be creating a system for customers to virtually try on clothes or shop for styles that are better fitted to their body shape. An Amazon spokesperson declined to comment on the speculation to Business Insider.

Transforming e-commerce for the better

While Amazon has proven that we don’t need to visit a store to pick up books, household goods, or even electronics, clothing shopping can be a little less straightforward.

Online fashion stores such as Asos have tried to overcome this issue by offering free returns. Amazon has even launched a service, called Prime Wardrobe, that mimics the fitting-room experience by shipping customers items and letting them return any that they don’t want before their credit card is charged.

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Essentially all that’s missing is a technology that would allow shoppers to virtually try on the clothing at home.

These technologies would not only transform the way that we shop online but would also solve one of e-commerce’s biggest issues: excessive returns. According to Coresight Research, around 30-40% of clothing ordered online is returned. That figure jumps to 50% for dresses alone.

“It’s a $300 billion problem, which eats into the margins and bottom lines,” Maya Mikhailov, chief marketing officer of GPShopper, a mobile retail app developer that looks at ways to drive customer engagement, told Business Insider.

“Artificial intelligence combined with augmented reality are two of the most exciting concepts going on in retail right now. They are leading to true personalization,” she said.

This new technology could come at the expense of traditional brick-and-mortar stores, many of which are clinging to the idea that customers who are dissatisfied by ill-fitting clothes bought online end up heading to stores.

“If 3-D body scanning came into greater use it would give consumers more confidence in shopping online and would potentially undermine one of the benefits of physical shopping,” Neil Saunders, managing director of GlobalData Retail, wrote in a comment emailed to Business Insider.

However, Mikhailov said that brick-and-mortar stores can also use this technology to their own advantage by allowing customers to try on clothing at home before they even walk into the store. That way, the customer could end up being more comfortable about making purchasing decisions in-store, possibly even buying more than they had planned.

“How many of us have been in a fitting room where you go through 10 to 12 pairs of jeans and you are feeling miserable — maybe if you can try on sizes before, you can limit it down to three pairs before you go in and feel better about yourself in the store,” she said.

It’s about understanding the consumer’s preferences versus thrusting the retailer’s preferences on them, she said, adding: “Wherever you want to shop, we want to be there.”



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Public officers above 58 years and with pre-existing conditions told to work from home: The Standard

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Head of Public Service Joseph Kinyua. [File, Standard]
In a document from Head of Public Service, Joseph Kinyua new measure have been outlined to curb the bulging spread of covid-19. Public officers with underlying health conditions and those who are over 58 years -a group that experts have classified as most vulnerable to the virus will be required to execute their duties from home.

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However, the new rule excluded personnel in the security sector and other critical and essential services.
“All State and public officers with pre-existing medical conditions and/or aged 58 years and above serving in CSG5 (job group ‘S’) and below or their equivalents should forthwith work from home,” read the document,” read the document.
To ensure that those working from home deliver, the Public Service directs that there be clear assignments and targets tasked for the period designated and a clear reporting line to monitor and review work done.
SEE ALSO: Thinking inside the cardboard box for post-lockdown work stations
Others measures outlined in the document include the provision of personal protective equipment to staff, provision of sanitizers and access to washing facilities fitted with soap and water, temperature checks for all staff and clients entering public offices regular fumigation of office premises and vehicles and minimizing of visitors except by prior appointments.
Officers who contract the virus and come back to work after quarantine or isolation period will be required to follow specific directives such as obtaining clearance from the isolation facility certified by the designated persons indicating that the public officer is free and safe from Covid-19. The officer will also be required to stay away from duty station for a period of seven days after the date of medical certification.
“The period a public officer spends in quarantine or isolation due to Covid-19, shall be treated as sick leave and shall be subject to the Provisions of the Human Resource Policy and procedures Manual for the Public Service(May,2016),” read the document.
The service has also made discrimination and stigmatization an offence and has guaranteed those affected with the virus to receive adequate access to mental health and psychosocial supported offered by the government.
The new directives targeting the Public Services come at a time when Kenyans have increasingly shown lack of strict observance of the issued guidelines even as the number of positive Covid-19 cases skyrocket to 13,771 and leaving 238 dead as of today.
SEE ALSO: Working from home could be blessing in disguise for persons with disabilities
Principal Secretaries/ Accounting Officers will be personally responsible for effective enforcement and compliance of the current guidelines and any future directives issued to mitigate the spread of Covid-19.

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Uhuru convenes summit to review rising Covid-19 cases: The Standard

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President Uhuru Kenyatta (pictured) will on Friday, July 24, meet governors following the ballooning Covid-19 infections in recent days.
The session will among other things review the efficacy of the containment measures in place and review the impact of the phased easing of the restrictions, State House said in a statement.
This story is being updated.
SEE ALSO: Sakaja resigns from Covid-19 Senate committee, in court tomorrow

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Drastic life changes affecting mental health

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Kenya has been ranked 6th among African countries with the highest cases of depression, this has triggered anxiety by the World Health Organization (WHO), with 1.9 million people suffering from a form of mental conditions such as depression, substance abuse.

KBC Radio_KICD Timetable

Globally, one in four people is affected by mental or neurological disorders at some point in their lives, this is according to the WHO.

Currently, around 450 million people suffer from such conditions, placing mental disorders among the leading causes of ill-health and disability worldwide.

The pandemic has also been known to cause significant distress, mostly affecting the state of one’s mental well-being.

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With the spread of the COVID-19 pandemic attributed to the novel Coronavirus disease, millions have been affected globally with over 14 million infections and half a million deaths as to date. This has brought about uncertainty coupled with difficult situations, including job loss and the risk of contracting the deadly virus.

In Kenya the first Coronavirus case was reported in Nairobi by the Ministry of Health on the 12th March 2020.  It was not until the government put in place precautionary measures including a curfew and lockdown (the latter having being lifted) due to an increase in the number of infections that people began feeling its effect both economically and socially.

A study by Dr. Habil Otanga,  a Lecturer at the University of Nairobi, Department of Psychology says  that such measures can in turn lead to surge in mental related illnesses including depression, feelings of confusion, anger and fear, and even substance abuse. It also brings with it a sense of boredom, loneliness, anger, isolation and frustration. In the post-quarantine/isolation period, loss of employment due to the depressed economy and the stigma around the disease are also likely to lead to mental health problems.

The Kenya National Bureau of Statistics (KNBS) states that at least 300,000 Kenyans have lost their jobs due to the Coronavirus pandemic between the period of January and March this year.

KNBC noted that the number of employed Kenyans plunged to 17.8 million as of March from 18.1 million people as compared to last year in December. The Report states that the unemployment rate in Kenya stands at 13.7 per cent as of March this year while it stood 12.4 per cent in December 2019.

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Mama T (not her real name) is among millions of Kenyans who have been affected by containment measures put in place to curb the spread of the virus, either by losing their source of income or having to work under tough guidelines put in place by the MOH.

As young mother and an event organizer, she has found it hard to explain to her children why they cannot go to school or socialize freely with their peers as before.

“Sometimes it gets difficult as they do not understand what is happening due to their age, this at times becomes hard on me as they often think I am punishing them,”

Her contract was put on hold as no event or public gatherings can take place due to the pandemic. This has brought other challenges along with it, as she has to find means of fending for her family expenditures that including rent and food.

“I often wake up in the middle of the night with worries about my next move as the pandemic does not exhibit any signs of easing up,” she says. She adds that she has been forced to sort for manual jobs to keep her family afloat.

Ms. Mary Wahome, a Counseling Psychologist and Programs Director at ‘The Reason to Hope,’ in Karen, Nairobi says that such kind of drastic life changes have an adverse effect on one’s mental status including their family members and if not addressed early can lead to depression among other issues.

“We have had cases of people indulging in substance abuse to deal with the uncertainty and stress brought about by the pandemic, this in turn leads to dependence and also domestic abuse,”

Sam Njoroge , a waiter at a local hotel in Kiambu, has found himself indulging in substance abuse due to challenges he is facing after the hotel he was working in was closed down as it has not yet met the standards required by the MOH to open.

“My day starts at 6am where I go to a local pub, here I can get a drink for as little as Sh30, It makes me suppress the frustration I feel.” he says.

Sam is among the many who have found themselves in the same predicament and resulted to substance abuse finding ways to beat strict measures put in place by the government on the sale of alcohol so as to cope.

Mary says, situations like Sam’s are dangerous and if not addressed early can lead to serious complications, including addiction and dependency, violent behavior and also early death due to health complications.

She has, however, lauded the government for encouraging mental wellness and also launching the Psychological First Aid (PFA) guide in the wake of the virus putting emphasis on the three action principal of look, listen and link. “When we follow this it will be easy to identify an individual in distress and also offer assistance”.

Mary has urged anyone feeling the weight of the virus taking a toll on them not to hesitate but look for someone to talk to.

“You should not only seek help from a specialist but also talk to a friend, let them know what you are undergoing and how you feel, this will help ease their emotional stress and also find ways of dealing with the situation they are facing,” She added

Mary continued to stress on the need to perform frequent body exercises as a form of stress relief, reading and also taking advantage of this unfortunate COVID-19 period to engage in hobbies and talent development.

“Let people take this as an opportunity to kip fit, get in touch with one’s inner self and  also engage in   reading that would  help expand their knowledge.

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