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Significance of building a customer loyalty marketing list

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Customer loyalty offers you a greater return on time, money, and efforts invested in providing customers with better services. When customers are loyal to your brand or business, they are more likely to buy more regularly from you.

Moreover, they also refer your company to others when someone asks for recommendations. Knowing the needs of customers, offering quality products, best services, and handling their complaints promptly are some of the great ways to build and boost customer loyalty. However, many businesses are implementing customer loyalty programs to build a broader loyal customer base and repeat business. A loyalty program gives your existing customers a tested reason to visit your business. When you offer free points to your customers for purchases, they return to your business to redeem earned points for something of great value. 

Customer loyalty marketing, list building, is one of the critical aspects of implementing a loyalty program and making it successful. It also helps you grow and flourish your brand in many ways. Customer lists for loyalty marketing are created based on different criteria like customer buying behavior, buying habits, and money spent in your business in a specific period of time. 

Elements of a virtuous customer loyalty marketing list

When you want to increase customer loyalty by offering them personalized offers and incentives, using your customer database could be a great way to get started. The database can create a customer loyalty marketing list to get more participants for your loyalty program. A virtuous, loyal customer list comes with a lot of customer details like contact details and other insights such as buying patterns, age brackets, total sum money spent on your products, birthdays, and anniversaries of customers. When you have all these details on hand, you can create personalized offers and incentives for your customers to make them feel unique and valued. Lack of a customer loyalty marketing list makes your business unable to have control over when and how to boost sales.

The method of creating such lists varies significantly from brand to brand and based on what customer detail requirements for a program. Picking the right customer loyalty software that comes with customer loyalty marketing list features helps you create customer lists without spending more money and effort. 

Here is why you need to create customer loyalty marketing lists

When you provide excellent customer services, personalization is the key. More and more businesses are dealing with their customers on a more personal level to keep their customers engaged. Similarly, marketing your loyalty program to different customer lists (segmented customers) can help you get more from your loyalty program. It allows you to present your customers with special offers and incentives based on their spending habits and other shopping insights. 

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Here are the reasons why you should create customer loyalty marketing lists for increased customer retention and sales.

Increased loyalty program satisfaction 

When you segment your customer reward program marketing list, you can intuitively market your program by offering special incentives and offers. By the following segmentation, you can generate the most return on investment. Experts say that customers are more satisfied with a loyalty program when personalization is done well in the program by offering personalized incentives to members. For that reason, offering personalized awards to your customers based on the customer’s lists generated by the software makes your loyalty program more productive.

Personalized Incentives and Rewards

The customer loyalty marketing list can help you keep customers engaged with your brand by creating special offers and personalized rewards according to their loyalty to your brand or company. Personalization in the loyalty program makes your customers feel unique and valued. Lack of personalization indicates to your customers that you are not vigilant to their interests. As a result, they are more likely to spend money elsewhere. 

You can Send Exactly what your Customers Expect

Everyone knows that companies and businesses collect their information and personal data, including emails, spending habits, even IP addresses. Armed with this information, companies best put the data to good use. It is the place where building a customer loyalty marketing list can come in handy to send offers; they love to receive. Successful customer segmentation in the loyalty program makes it easier for you to create and send offers, rewards, and incentives to meet their individual needs and expectations.

Boosted Revenues

When you provide customers with something fascinating via your loyalty program, they are more likely to visit your business for more purchases. Presenting them with personalized ads based on their interests and spending habits is a great way to influence them for more spending. A fully customized loyalty program using segmented customer lists, encourage your customers to visit your outlet or online store for frequently. It incredibly helps you grow your sales and boost the bottom line in a significant way.


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Record 12 persons succumb to COVID 19 in Nairobi County

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Health CS Mutahi Kagwe

A record 12 persons have succumbed to COVID 19 in the last 24 hrs bringing the total number of those who have died to 197.

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The number is the highest since the Country recorded its first COVID 19 positive case.

Health CS Mutahi Kagwe says they had challenges with the server and only managed to test 1,205 samples

Out of the number, 189 tested positive of the virus bringing the total number of positive people in the Country to 10,294.

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106 of the cases are male, 83 are female, the youngest is 5 years while the oldest is 71 years.

On a good note, 65 patients were discharged from various hospitals in the last 24 hrs and total recoveries now stand at 2946.

The CS said the 12 who passed on are from Nairobi County and a majority of them were in isolation centers in various hospitals in the County.

more to follow

 

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Oppo teases 125W fast-charging, coming on July 15

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Chinese device maker Oppo is gearing to announce an upgrade of its famous fast-charging technology this week.

As per a teaser posted on the brand’s Twitter account, Oppo will, on July 15th, reveal what it has been working on: 125W super fast-charging.

With the end of the current quarter expected to mark the beginning of the arrival of smartphones with 100W fast-charging technology, Oppo’s expected announcement comes just at the right time. Word on the street is that we will be seeing it soon on upcoming Oppo devices.

Oppo has for long been working on rapid charging technology. VOOC, its brand for such efforts, has been available on smartphones from the company for a few years now. Last year, the company announced SuperVOOC 2.0, a massive improvement of its already fast (then at 50W) proprietary fast-charging technology, when it launched its Reno Ace smartphone.

If SuperVOOC 2.0, which is 65W, is anything to go by, then we can expect charging speeds of just a quarter of an hour – or less – using a 125W charger. The 65W charger that enables SuperVOOC 2.0 takes just half an hour to fully juice up a 4,000mAh battery unit like the one on the Reno Ace.

Oppo is in good company with regards to taking fast-charging to the extremes.

Rival Xiaomi showcased a 100W fast-charging solution (Super Charge Turbo) that charges up a 4,000mAh battery in just 17 minutes – up to 50% in just 7 minutes before “slowing down” a bit to top off the remaining half in 10 minutes – back in March.

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Last month, another Chinese device maker, Vivo, demoed its own 120W fast-charging technology which fully charges a smartphone with a 4,000mAh battery in just 13 minutes.

Vivo’s sub-brand, iQOO, has also today announced its own 120W fast-charging technology that arrives this August in a new iQOO smartphone.

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Infinix Note 7: Unboxing

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Infinix has been selling the Note 7, the latest member of the Note series, in the local market for a few months now. The Infinix Note 7, like the one we are unboxing in the video below (4GB RAM + 64GB internal storage), is going for Kshs 18,100 on Xpark. There’s, reportedly, a 6GB RAM […]

The post Infinix Note 7: Unboxing appeared first on Android Kenya.

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