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Significance of building a customer loyalty marketing list

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Customer loyalty offers you a greater return on time, money, and efforts invested in providing customers with better services. When customers are loyal to your brand or business, they are more likely to buy more regularly from you.

Moreover, they also refer your company to others when someone asks for recommendations. Knowing the needs of customers, offering quality products, best services, and handling their complaints promptly are some of the great ways to build and boost customer loyalty. However, many businesses are implementing customer loyalty programs to build a broader loyal customer base and repeat business. A loyalty program gives your existing customers a tested reason to visit your business. When you offer free points to your customers for purchases, they return to your business to redeem earned points for something of great value. 

Customer loyalty marketing, list building, is one of the critical aspects of implementing a loyalty program and making it successful. It also helps you grow and flourish your brand in many ways. Customer lists for loyalty marketing are created based on different criteria like customer buying behavior, buying habits, and money spent in your business in a specific period of time. 

Elements of a virtuous customer loyalty marketing list

When you want to increase customer loyalty by offering them personalized offers and incentives, using your customer database could be a great way to get started. The database can create a customer loyalty marketing list to get more participants for your loyalty program. A virtuous, loyal customer list comes with a lot of customer details like contact details and other insights such as buying patterns, age brackets, total sum money spent on your products, birthdays, and anniversaries of customers. When you have all these details on hand, you can create personalized offers and incentives for your customers to make them feel unique and valued. Lack of a customer loyalty marketing list makes your business unable to have control over when and how to boost sales.

The method of creating such lists varies significantly from brand to brand and based on what customer detail requirements for a program. Picking the right customer loyalty software that comes with customer loyalty marketing list features helps you create customer lists without spending more money and effort. 

Here is why you need to create customer loyalty marketing lists

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When you provide excellent customer services, personalization is the key. More and more businesses are dealing with their customers on a more personal level to keep their customers engaged. Similarly, marketing your loyalty program to different customer lists (segmented customers) can help you get more from your loyalty program. It allows you to present your customers with special offers and incentives based on their spending habits and other shopping insights. 

Here are the reasons why you should create customer loyalty marketing lists for increased customer retention and sales.

Increased loyalty program satisfaction 

When you segment your customer reward program marketing list, you can intuitively market your program by offering special incentives and offers. By the following segmentation, you can generate the most return on investment. Experts say that customers are more satisfied with a loyalty program when personalization is done well in the program by offering personalized incentives to members. For that reason, offering personalized awards to your customers based on the customer’s lists generated by the software makes your loyalty program more productive.

Personalized Incentives and Rewards

The customer loyalty marketing list can help you keep customers engaged with your brand by creating special offers and personalized rewards according to their loyalty to your brand or company. Personalization in the loyalty program makes your customers feel unique and valued. Lack of personalization indicates to your customers that you are not vigilant to their interests. As a result, they are more likely to spend money elsewhere. 

You can Send Exactly what your Customers Expect

Everyone knows that companies and businesses collect their information and personal data, including emails, spending habits, even IP addresses. Armed with this information, companies best put the data to good use. It is the place where building a customer loyalty marketing list can come in handy to send offers; they love to receive. Successful customer segmentation in the loyalty program makes it easier for you to create and send offers, rewards, and incentives to meet their individual needs and expectations.

Boosted Revenues

When you provide customers with something fascinating via your loyalty program, they are more likely to visit your business for more purchases. Presenting them with personalized ads based on their interests and spending habits is a great way to influence them for more spending. A fully customized loyalty program using segmented customer lists, encourage your customers to visit your outlet or online store for frequently. It incredibly helps you grow your sales and boost the bottom line in a significant way.


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Haraka Haraka app to link customers with service providers

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A new App dubbed “Haraka Haraka” has today been unveiled in Kenya to help customers find the right service providers in their current location within a specified range of choice.

The platform was invented by three former Meru University of Science and technology students and with the app, they seek to make it easier for people to find services such as a plumber, retailers, shops and house agents that have been difficult to get physically.

The team, Mr Kelvin Muinde, Mr Pius Momanyi Nyachio and Mrs Naum Mutie said there are currently about 3,500 users who are potential clients and service providers on the platform who include carpenters, hairdressers, plumbers and mechanics, and more.

“We are taking away the burden of searching for experienced and reliable professional businesses in a hassle-free model to deliver critical services to individuals who are in need of their specific location,” said Pius Momanyi Nyachio who is the Marketing Manager.

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Mr Kelvin Muinde, who is the head of the project said the idea to start Haraka Haraka was initiated out of his observance of people having difficulty in finding a reliable service in an area that they are not well conversant with.

“The biggest challenge customers face is finding the right service providers at any area, mostly if you are not familiar, most people end up getting poor services that cost them time and resources,” he said.

To find any service or to register as a service provider, individuals are requested to first download the Haraka Haraka App on Google and register where later one can choose a range between 100m to 30km to find the service they are in need of.

The app also comes with an option of reviewing and rating a service provider which acts as an advantage to next service seekers enabling easy referrals to new clients.

‘’The registration to the app is free for both users and professionals,’’ said Mr Kelvin Muinde. The company’s aim is to hit 10,000 users by the end of this year. Ideally, they plan to have a maximum of 30,000 professionals on the platform.


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Haraka Haraka app to link customers with service providers

Published

on

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A new App dubbed “Haraka Haraka” has today been unveiled in Kenya to help customers find the right service providers in their current location within a specified range of choice.

The platform was invented by three former Meru University of Science and technology students and with the app, they seek to make it easier for people to find services such as a plumber, retailers, shops and house agents that have been difficult to get physically.

The team, Mr Kelvin Muinde, Mr Pius Momanyi Nyachio and Mrs Naum Mutie said there are currently about 3,500 users who are potential clients and service providers on the platform who include carpenters, hairdressers, plumbers and mechanics, and more.

“We are taking away the burden of searching for experienced and reliable professional businesses in a hassle-free model to deliver critical services to individuals who are in need of their specific location,” said Pius Momanyi Nyachio who is the Marketing Manager.

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Mr Kelvin Muinde, who is the head of the project said the idea to start Haraka Haraka was initiated out of his observance of people having difficulty in finding a reliable service in an area that they are not well conversant with.

“The biggest challenge customers face is finding the right service providers at any area, mostly if you are not familiar, most people end up getting poor services that cost them time and resources,” he said.

To find any service or to register as a service provider, individuals are requested to first download the Haraka Haraka App on Google and register where later one can choose a range between 100m to 30km to find the service they are in need of.

The app also comes with an option of reviewing and rating a service provider which acts as an advantage to next service seekers enabling easy referrals to new clients.

‘’The registration to the app is free for both users and professionals,’’ said Mr Kelvin Muinde. The company’s aim is to hit 10,000 users by the end of this year. Ideally, they plan to have a maximum of 30,000 professionals on the platform.


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Balala wants investigation into alleged harassment at Ol Jogi launched – KBC

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Tourism Cabinet Secretary Najib Balala

Ministry of Tourism and Wildlife Cabinet Secretary Najib Balala has directed the Kenya Wildlife Service to commence investigations into the alleged harassment of a victim by private game ranchers at Ol Jogi Conservancy in Laikipia County.

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It is reported that the victim known as Mordecai Ogada in the company of his children was harassed on Saturday while driving on a public road in the conservancy.

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In a statement, Balala has asked for speedy investigations and findings to be concluded by Wednesday this week.

The CS added that no discriminations will be allowed to any Kenyan at any conservancy in the country.

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“The government of Kenya and my ministry will not condone any undue harassment or intimidation of Kenyans who are going about their normal businesses and enjoying their God given heritage by anyone,” said CS Balala.

He urged Kenyans to report any such incidents with facts for action to be taken.

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