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Managing your brand effectively in this digital era

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Nearly 1.2 billion people have social media accounts. That’s more than two-thirds of active internet users. Every Tom, Dick, and Harry is on social media. And since it’s not age-restricted, all demographics are well represented.

The golden rule for marketers is to “get people where they already are”. The fact that most people spend their time on social media makes it the ideal platform for user engagement. It gives you an opportunity to present your brand to your potential customer.

Whether it’s content marketing, social selling or customer care, social media can win your intended audience. If you get it right, you’ll convert them into actual buyers.

[ SEE: Less expensive ways to make your small business look bigger ]

With so many platforms for advertising and stiff competition, it can be hard to set your business apart and build a solid brand. However, there are tricks to this trade. Here are some strategies you can use to amplify your business online:

Create a Unique Voice: Everything you post on social media should reflect your brand’s personality. Your social media voice is the way your brand communicates on various platforms.

For example, under Armour’s social media voice is centered around its company culture. It created a voice that encourages performance to the highest level and innovation. It uses hashtags like #IWILL to portray its culture on social media. Your company shows what you stand for and what makes you special.

Be Consistent: Brand Channel says it took Nike 15 years to create a solid brand. It concentrated on ensuring its brand was consistent across all products, packaging, customer service, and advertising. The same case applies to social media, you have to be consistent on all platforms. Your Instagram, Facebook, Twitter, and Pinterest pages should portray a unified theme. This way, your followers know what to expect.

Your content should also be composed of topics related to your industry.

A good example is the well-known career site, Monster.com. It tweets content ranging from career advice, employee satisfaction, and workplace culture. By focusing on content within its niche, Monster has become the go-to account for people looking for career-related information.

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Tell a Compelling Story: Everyone loves a good story. Telling someone a story makes them interpret it to fit their own ideas and experience. The idea behind a brand can be more compelling by weaving a story around it.

If you involve a customer in your brand’s story, you’ll get more engagement. Toms, the shoe manufacturer shares pictures of the people it helps. This way, potential customers are aware of the contribution they could be making when they buy shoes from Toms.

Be Social – Engage, Engage, Engage! It’s called social media for a reason. You need to engage with your customers like a normal human being. User humour. When your followers tweet at you, return the gesture. If there are questions about your product, answer them. In case of any complaints, address them. The more you engage, the more engaged your customers will be.

Make Use of Influencers: Influencers have massive loyal followings. Their posts get a lot of engagement. It’s possible to get such engagement if you collaborate with influencers as part of your branding strategy. The best influencers have a solid engagement rate and align with your brand. You should also encourage the influencers to give honest reviews of your products.

[ ALSO BY THIS AUTHOR: How to file your tax returns on the iTax system ]

Choose the Right Platform for Your Business: Sometimes you may do everything right and still not get any traffic. You should not settle till you find the one that works best for you. It should align with your brand image and goals. If you don’t do this, you’ll struggle to create awareness for your brand.

For example, Instagram is the best platform for businesses in the fashion and wearables niche. If a company manufactures steel, a platform like Tumbler won’t work for it. Considering that it’s demographic is composed of teens and young adults.

It doesn’t matter what kind of business you’re in. Customers buy a brand that appeals to them. Your brand’s personality creates a relationship between you and the customer.

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Entertainment

New Bae? Sherlyne Anyango Gets Naughty With Mzungu In The States (Video)

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After declaring that long distance relationships aren’t for her, Sherlyne Anyango might have bagged herself a new mzungu boyfriend. It’s barely days since she left the country to go to the States to ‘hustle’. According to her, it’s easier to hustle in the States with her twerking talent.

Love At First Sight?

Photo-Courtesy/

Well, she moved on quickly! This was the reaction of most of her fans after Sherlyne went live with her new catch. Most people were surprised by how fast she possibly got a boyfriend. But she hasn’t made it clear.

While this might seem unfair to her Kenyan bae, Oga Obinna, it was a mutual agreement between them to dissolve their relationship due to the distance between them.

”I’m a single boy again now😪😱!! Now with the standards you set who will fit in🤷🏿 who will fill your shoes??But Si Ni Life… But for now Kill Them with your AWESOMENESS and SECURE THE BAG!!! Don’t let nobody tell you otherwise. Plus there will always be space for you in my Heart and Kidney🙊🙈🙏🏿.”

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In line to this, Sherlyne had also declared how much she misses Obinna and wrote back to him;

  ”Don’t make me cry. That’s life 😞😞. I feel bad. I miss you badly.”

Well, turns out she won’t be missing him any more after getting a new catch. Obinna has not yet responded to Sherlyne’s video posted on her Insta stories. I bet he’s not happy seeing her with another man.

Below is the video;


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Tips to help you get the perfect blazer Eve woman

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 Choosing a blazer is key as it can either break or make your outfit (Image: Pinterest)

 

When it comes to buying or tailoring a new blazer, most people think it’s all about getting what fits. Even though that is one of the most vital things to focus on when selecting blazers, there are other things you need to look out for in order to have a perfect and versatile blazer.

Versatile is not just about being able to match most pieces in your closet, but something that will enhance your outfits and define your best features while at it. In case you are wondering on where to start with buying a blazer, start here:

 Always go for a colour that will pair well with most pieces in your closet (Image: Pinterest)

Yes, this is the first thing you should consider before making or buying yourself a blazer. You need to check your closet and consider the most dominant colour and pieces, can they be layered with a blazer or paired together?

Once that is set, you are good to go, though the more colourful a blazer is the more fun you will have pairing it with other pieces.

When selecting the perfect blazer always be very careful not to choose a small blazer. You might confuse a small blazer for a fitting one.

It should not be too tight that your shoulders cannot move in it or you can barely button it.

Although ladies are lucky they can go with any arm length, because it can be considered fashionable, ensure that it is your size. Also, avoid going for extra-large coats that will drown you and hide your best features.

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 The design and texture of a blazer will play heavily on how good you look (Image: Pinterest)

A blazer is in between a suit jacket and a hoodie. Meaning, it should be able to pass for official and casual events. Let your guide be what you are buying it for.

There are different kinds of blazers ranging from open front blazers, single breasted blazers, belted ones, the list is endless.

Always go for a blazer that resonates with your style and closet items. Also, long blazers are classier and versatile than the shorter boyfriend ones. This is in terms of versatility.

Are you looking for a linen blazer, cotton or the suit material fabric? Do you want it shiny or matte? Do you need one with metal studded elements or with embellished buttons like the army? The kind of texture you go for will determine the way you dress your blazer.

Although blazers are meant to match with all outfits, the kind of design you go for can either limit your outfit choices or broaden your matching game.

 The longer the blazer, the more you can play around with your pieces (Image: Pinterest)

They say the longer the blazer, the double the respect. You already know what I mean by this. Longer blazers are more eye catching, trendy and versatile. It will be easier for you to pair them to a tiny skirt, pencil trouser or palazzos.

Also did I mention how well they pair with crop tops? Yes, when buying a blazer, the length is very important.

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Sewage Menace in Pipeline, Residents Cry For Help

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By Milo George

Residents of Pipeline Transami area are decrying poor drainage system that has caused sewage water to overflow in their area of residence.

The residents claim that the overflowing sewage is not only putting their lives at risk but also causing air pollution.

They have called on Nairobi Metropolitan Services and Nairobi City Water and Sewage Company to come on board and expand the sewer lines before more areas are flooded with raw human wastes coming from the blocked pipes.
“We want Major Badi and our leaders to resolve this menace immediately. It’s terrible many have been forced to shift their businesses because of the foul smell,” they said.
Pastor Joe Ndivoh of Word Evangelistic Explosion Ministries says that they have been forced to call off the Sunday School Service to protect the children from the smelly sewage.
‘‘We now fear that if prompt action is not taken then we will have a bigger health problem than this because we fear there could be an outbreak of water-borne disease anytime,’’ Pastor Ndivoh added.


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