A man nicknamed the Romeo of Rimini because he slept with so many women has died while having intercourse with a 23-year-old tourist.
He is said to have slept with more than 6,000 women, previously boasting that in a successful summer he could sleep with around 200 women.
His highest tally, he said, was 207. He started out as a nightclub promoter in Rimini, a beach-side party town in Italy, in the 1970s when he was 17.
Working for a nightclub called Blow Up, he would chat to women on the street to try and get them to come into the venue to party.
In a 2016 interview he said: ‘I think I’ve done more tourism promotion for Rimini than a hundred agencies.’
During the winter months he worked for tourist agencies in Scandinavia and he was so well-known that a wax statue of him was put up in a Swedish town.
However he had a fatal heart attack while having sex with a woman from eastern Europe on his estate in the Pradella area of Rimini.
She called emergency services but paramedics were unable to revive him and he was declared dead. Italian media has said it was the way he would have wanted to go.