Joanna K Cosmetics by Joanna Kinuthia is the new makeup line on the block

Lyra Aoko Photography

Joanna Kinuthia has no doubt made a name for herself as a beauty and lifestyle Vlogger. The recent marketing graduate from Strathmore University has now added to her list of ventures a self-titled cosmetics line.

She announced the launch of her cosmetics line late last year in an Instagram post which she followed up with a detailed unveiling on Youtube.

You can buy her line of cosmetics through the Joanna K Cosmetics Instagram page.

What is your earliest memory of beauty and makeup?

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I did not necessarily grow up around makeup. I did, however, have an aunt who I watched doing her makeup occasionally and I was intrigued. My love for makeup was nurtured mostly by watching beauty vloggers on YouTube

How would you describe yourself?

I’d say I’m a dreamer, non-conformist, someone who thinks outside the box and a hard worker.

Do you think easy access to information and the rise of social media has changed the way we approach beauty?

No, I don’t think it has. I approach beauty the way I do because I am who I am. Everyone has their own unique approach to makeup and beauty because of what it does for them. Makeup and beauty like everything else are dependent on the individual.


My love for makeup was nurtured mostly by watching beauty vloggers on YouTube

Are your products made from organic ingredients?

They are not, but they are cruelty-free…

Who are your muses when it comes to makeup?

I’m inspired by Jackie Aina but I can get inspiration from anyone especially if I like what they’ve done with their makeup.

How long did it take to develop your makeup line?

I started actively working towards launching in Feb of last year. I launched with a collection I call “The Aspire Collection”, the first of many to come. “The Aspire Collection” contains an eye shadow palette with ten amazing shades that you can use to create so many different looks. It also comes with four matte lippies.



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