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JetBlue is launching a basic economy fare to help it compete with Delta, United, and American (JBLU) – Lifestyle – Pulselive.co.ke

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JetBlue

  • JetBlue Airways announced it will now be adding its own edition of basic economy to its seating choices, joining domestic rivals American Airlines, United Airlines, and Delta Air Lines in offering lower priced economy-section fares.
  • JetBlue President and COO Joanna Geragthy wrote in a letter to crew members the airline’s “success is at risk if we do not disrupt this market by lowering fares without sacrificing the experience.”
  • Basic economy was created by America’s “Big Three” airlines as a reaction to lower fares offered by ultra-low-cost carriers like Spirit Airlines and Frontier Airlines.
  • Basic economy targets those customers who are keen on value seating. In exchange for the lowest possible ticket, these passengers in basic economy give up such common add-ons like early boarding, overhead space, and free carry-on bags.

JetBlue Airways announced it will now be adding its own edition of basic economy to its seating choices, joining domestic rivals American Airlines, United Airlines, and Delta Airlines in offering lower-priced economy fares.

In a note addressed to crew members sent to Business Insider from a JetBlue spokesperson, JetBlue President and COO Joanna Geragthy wrote, “At JetBlue, we never liked the ‘no frills’ approach. But with these competitors now offering basic economy on many routes we fly, Customer behavior suggests our success is at risk if we do not disrupt this market by lowering fares without sacrificing the experience.”

According to Geragthy’s note, sometime next year JetBlue will change their fare options from Blue, Blue Plus, Blue Flex to new designations, considering possible working-title options Blue, Blue Save, and Blue More. According to the letter, these are tentative labels that are subject to change, with the final choices to be announced later.

A new JetBlue fare-class will be geared toward customers looking for flights at the lowest possible price point, which will put the New York-based carrier firmly in line with the basic economy standards offered by other domestic airlines.

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Basic economy was created by America’s biggest three airlines—American, United, and Delta—as a reaction to lower fares offered by ultra-low-cost carriers like Spirit Airlines and Frontier Airlines. Basic economy seeks to allow larger airlines to remain competitive against those super-low fares others offer without sacrificing the revenue generated by their traditional economy-class seating prices.

Basic economy targets those customers who are keen on value seating. In exchange for the lowest possible ticket price, these passengers in basic economy give up such common add-ons like early boarding, overhead space, and free carry-on bags.

In her note to crew members, Geragthy writes that customers in JetBlue’s new basic economy will still have access to “the full JetBlue experience” like the most legroom in coach, free in-flight entertainment and free snacks, but they may find some limits on “things like boarding order, seating and change/cancelation flexibility.”



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Great beauty in the Rift

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Meanders at Kiboino village along Iten-Kabarnet road. The road is famous for its tens of corners between Baringo and Elgeyo Marakwet counties.[Denish Ochieng, Standard]

Faults.” By the way, suppose Gregory never happened on the scene, what would you have called this fissure?
The vast valley, formed when the core of the earth heaved and sighed millions of years ago as a result of volcanic activity, is visible from space and runs from Lebanon in the Middle East to Mozambique in the southern part of Africa. Yet, it is the immense natural beauty and diverse cultures that make a visit to this region worthwhile.
Late last year, during the small window that allowed for some travel, I hooked up with Ben, a birding expert for an exploratory tour of the Rift Valley.
Now Ben is one man who can tell one bird from another even in his sleep. He will spend copious amounts of time combing every bush for that rare bird few can identify.
The adventure starts at the eastern escarpment that drops towards Mai Mahiu. The unwritten rule is to stop and take in the enchanting vistas that stretch beyond the valley floor as far as the eye can see because the most beautiful things in life are free.
From here, the conical Mount Longonot looms large, another product of the volcanic activity that created a caldera when part of the volcano collapsed. Since our aim was to make it to Baringo by early afternoon, a quick glimpse of the expanse was enough.
We got to Nakuru by midday. The sweltering heat was becoming unbearable, a sharp contrast to the cloudy weather back in Nairobi.
“If you think Nakuru is hot, wait till you get to Baringo,” warned a security guard at a mall in Nakuru.

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True to his words, the terrain became harsh past Kabarak. Trees, bereft of leaves dotted the countryside.
Lake Bogoria Spa was our next pit stop. In the harsh terrain, the hotel stands out like a diamond in the rough. On a good day, guests are entertained by Tugen dancers just before dinner. It was in this hotel that I got to taste mursik for the first time. I say on a good day because there was little activity at the hotel as the effects of Covid-19 wore on.
The hotel is named after the nearby Lake Bogoria, one of the four Rift Valley lakes to the north.

Flamingos at Lake Bogoria National Reserve in Baringo county on January 20, 2021.[Kipsang Joseph, Standard]

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Bogoria also marks the divide between the northern lakes of Baringo, Turkana and the ‘Masai’ lakes of Nakuru, Elementaita and Magadi.
Lake Bogoria is set at the bottom of the 600-metre Ngendelel Escarpment. Bogoria could not have been set in a more bleak environment.
It lacks an outlet, but the high alkalinity in the lake has been a factor in the propagation of the blue-green algae that is at the core of the lake’s global fame. Still, the stench from the algae is enough to make you puke.
How, you may wonder, would such seemingly useless substance bring visitors from around the world? You see, Bogoria is known for harbouring thousands of flamingos.
Though they do feed on some small fish, the algae is not only their main source of food but their vibrant pink colour as well.
The algae contains beta-carotene, a water-based bacteria with a reddish-orange pigment. When the bacteria dissolves in the birds’ fat, it is then deposited in feathers and as the birds grow, their colour slowly shifts to pink. Got it? Thus, a well-fed flamingo will have a deeper shade of pink and will make a formidable mate while a pale one could as well be content in the singles club. In the flamingo world, you are what you eat!
Sadly, his beautiful phenomenon is slowly fading away, thanks to the current phenomenon of rising Rift Valley lakes. For the last 10 years, the water in Lake Bogoria has risen to unprecedented levels, diluting the alkalinity and making it difficult for the flamingoes to survive.
A similar phenomenon greeted us in Baringo. At Kampi ya Samaki, scores of men washed their motorcycles on the road, now part of the lake.

Some of the buildings submerged at Soi Safari Lodge after Lake Baringo swelled on July 21, 2020.[Kipsang Joseph, Standard]

We had anticipated to lodge at the nearby Soi Safari Lodge, but this one too has been eaten up by the lake. And so are Robert’s Camp and Lake Baringo Country Club, the region’s favourite safari destinations. We were content staying in a nondescript haven on the water’s edge.
For some sense of serenity, we took the vertical ascent towards Kabarnet, the town set on a hill, one side overlooking the Iten escarpment.
Kabarnet sits on top of Kerio Valley, undoubtedly one of the most scenic locations in Kenya. Three minutes from Kabarnet, we pull over to the side of the road to take in the endless beauty of the valley below, where, as my primary school teacher told me, is the source of fluorspar.
If the landscape does not stir any emotions on your part, the Kabarnet-Iten Road surely does.
On such terrain, constructing a road vertically presented many challenges. In order to minimise the gradient, the engineers simply made numerous twists and turns, coils upon coils of tarmac meandering all the way to the top. While this was not their intention, the winding road has become part of the region’s tourist attraction.
My two days in the geological museum that John Gregory called the Rift Valley revealed some secrets that make the region tick. Here, the remains of animals and plants lie fossilised, awaiting a new discovery. 

 

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Bodies of Two Men who had Allegedly been Arrested by Police Retrieved from Thika River –

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Two men who had allegedly been arrested by a police officer in Thika, Kiambu County, have been found dead.

The bodies of the two young men were retrieved from Thika River on Saturday evening.

It’s suspected that the two were murdered before their bodies were dumped in the river.

According to area residents, one of the deceased had handcuffs on his left hand.

The other had bruises on the wrist.

Read: Missing Businesswoman Caroline Wanjiku Maina’s Body Found In A Kajiado Mortuary

Despite the locals linking police to the death of the two men, the authorities have distanced themselves from the heinous act.

The police have denied knowledge of what transpired as the locals continue to demand justice.

“We are calling on the government to launch a probe into the killing as no young man should undergo what the two went through,” a resident said.

Another added, “If it’s the police who arrested the two, we want the government to get to the bottom of the matter.”

Email your news TIPS to [email protected] or WhatsApp +254708677607. You can also find us on Telegram through www.t.me/kahawatungu

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AG Kihara files appeal against annulment of BBI » Capital News

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NAIROBI, Kenya, May 16 – Attorney General Paul Kihara has filed an appeal on the judgement on the BBI Bill delivered on May 13.

The application is also seeking to suspend the implementation of the High Court Orders pending the hearing and determination of the application as well as the hearing and determination of the appeal.

In his application, the AG said any move by the applicants to implement the judgement will render his intended appeal nugatory and cause him irreparable harm.

“Being dissatisfied with the decision of the five judge-bench consisting of Justice J.M Ngugi, Justice J.V Odunga, Justice Ngaah Jairus, Justice E.C Mwita and Lady Justice Mumbua T Matheka, intends to appeal to the Court of Appeal against the whole of the said decision,” he said.

Kihara added; “no prejudice will be occasioned to the petitioners in the event this Honourable Court stays the implementation of the orders in the judgement issued on 13th May 2021.

A five-judge bench in the Constitution and Human Right Court on Thursday ruled that President Uhuru Kenyatta violated the Constitution, particularly Chapter 6, when he initiated the process following his handshake with former Prime minister Raila Odinga.

READ: Raila urges calm following BBI invalidation, backs appeal

Justices Prof Joel Ngugi, George Odunga, Jairus Ngaah, Chacha Mwita and Matheka Mumbua termed the process as unconstitutional, singling out President Kenyatta for overreach.

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The court faulted promoters for attempting to usurp powers apportioned to the Independent Electoral and Boundaries Commission on delimitation of constituency boundaries.

READ: Top lawyers endorse BBI ruling as an affirmation of Judiciary’s independence

In its ruling, the court declared the basic structure of the constitution could only be amended by invoking a four-phased process entailing, “civic education; public participation and collation of views; Constituent Assembly debate; and ultimately, a referendum.”

Contrary to the position taken by the court, the BBI constitutional review process was found to have fallen short of the Primary Constituent Power, the court holding that the President overreached his mandate in promoting constitutional changes under a popular initiative.

“A constitutional amendment can only be initiated by Parliament through a Parliamentary initiative under article 256 or through a Popular Initiative under Article 257 of the Constitution,” the bench ruled.

A BBI steering committee gazetted in January 2020 was also declared an unconstitutional entity, the court holding that it lacked the legal capacity to initiate constitutional changes under Article 257 which sets out conditions precedent for an amendment through a popular initiative.

The court also issued a declaration invalidating “the entire BBI Process culminating with the launch of the Constitution of Kenya Amendment Bill, 2020” saying it was “done unconstitutionally and in usurpation of the People’s exercise of Sovereign Power.”

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