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How To Tell If An Influencer Is Actually Influential

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There are so many so called influencers, but how do you tell if someone is actually infuential?

One of the major challenges in influencer marketing is to identify relevant influencers. You need to make sure that each influencer you partner with is an expert in your industry or niche and is trusted and followed by a large number of people.

But how can you identify whether or not a potential influencer is really influential or not? The number of followers is not the only criteria you need to use to evaluate an influencer. Before certifying someone as influential you need to use these 5 different ways to check.

1. Engagement

An influencer who has a large number of engaged followers who like, comment, and share their posts has a high engagement rate. A high engagement rate implies that the followers are interested in their content and are enjoying it.

However, if the number of engaged followers compared to the total number of followers is too low, it raises a red flag. This indicates that their followers aren’t very engaged or that their followers haven’t been gained organically. So you need to evaluate the engagement rate of your potential influencers.

2. Authenticity

To gain the trust of their followers, influencers need to be authentic. Their content needs to reflect their genuine passions towards their niches. Their sponsored content shouldn’t look salesy or as if they’re promoting a brand just because they have been paid to do so. An influencer’s authenticity is what makes their audience trust them and their recommendations.

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3. Leadership

A successful influencer is one who is able to inspire and motivate their followers with their unique content. Your potential influencer needs to be able to do so.

Go through their social accounts to get an idea of the quality of work they can deliver. In order to create a lasting impact in the minds of their followers, an influencer must produce quality content. Also, make sure that they have a decent-sized following on their social accounts.

4. Expertise

It doesn’t matter how many followers or how high an engagement rate an influencer has – if they’re not from your niche, they can’t help you reach your goals. An influencer can’t afford to be a jack-of-all-trades. They need to be a master of one or a maximum of two related niches.

5. Activity

Content that leaves an impression in the minds of an audience is the mark of a successful influencer. Other than the quality of content, this also depends on their frequency of posting content. An influencer who is very active on social media is likely to be a better partner for your brand.

Also, you need to find an influencer who invests time into engaging with their followers. Check if they reply or react to comments and post interactive content (polls, quizzes, or contests).

 


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Haraka Haraka app to link customers with service providers

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A new App dubbed “Haraka Haraka” has today been unveiled in Kenya to help customers find the right service providers in their current location within a specified range of choice.

The platform was invented by three former Meru University of Science and technology students and with the app, they seek to make it easier for people to find services such as a plumber, retailers, shops and house agents that have been difficult to get physically.

The team, Mr Kelvin Muinde, Mr Pius Momanyi Nyachio and Mrs Naum Mutie said there are currently about 3,500 users who are potential clients and service providers on the platform who include carpenters, hairdressers, plumbers and mechanics, and more.

“We are taking away the burden of searching for experienced and reliable professional businesses in a hassle-free model to deliver critical services to individuals who are in need of their specific location,” said Pius Momanyi Nyachio who is the Marketing Manager.

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Mr Kelvin Muinde, who is the head of the project said the idea to start Haraka Haraka was initiated out of his observance of people having difficulty in finding a reliable service in an area that they are not well conversant with.

“The biggest challenge customers face is finding the right service providers at any area, mostly if you are not familiar, most people end up getting poor services that cost them time and resources,” he said.

To find any service or to register as a service provider, individuals are requested to first download the Haraka Haraka App on Google and register where later one can choose a range between 100m to 30km to find the service they are in need of.

The app also comes with an option of reviewing and rating a service provider which acts as an advantage to next service seekers enabling easy referrals to new clients.

‘’The registration to the app is free for both users and professionals,’’ said Mr Kelvin Muinde. The company’s aim is to hit 10,000 users by the end of this year. Ideally, they plan to have a maximum of 30,000 professionals on the platform.


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Haraka Haraka app to link customers with service providers

Published

on

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A new App dubbed “Haraka Haraka” has today been unveiled in Kenya to help customers find the right service providers in their current location within a specified range of choice.

The platform was invented by three former Meru University of Science and technology students and with the app, they seek to make it easier for people to find services such as a plumber, retailers, shops and house agents that have been difficult to get physically.

The team, Mr Kelvin Muinde, Mr Pius Momanyi Nyachio and Mrs Naum Mutie said there are currently about 3,500 users who are potential clients and service providers on the platform who include carpenters, hairdressers, plumbers and mechanics, and more.

“We are taking away the burden of searching for experienced and reliable professional businesses in a hassle-free model to deliver critical services to individuals who are in need of their specific location,” said Pius Momanyi Nyachio who is the Marketing Manager.

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Mr Kelvin Muinde, who is the head of the project said the idea to start Haraka Haraka was initiated out of his observance of people having difficulty in finding a reliable service in an area that they are not well conversant with.

“The biggest challenge customers face is finding the right service providers at any area, mostly if you are not familiar, most people end up getting poor services that cost them time and resources,” he said.

To find any service or to register as a service provider, individuals are requested to first download the Haraka Haraka App on Google and register where later one can choose a range between 100m to 30km to find the service they are in need of.

The app also comes with an option of reviewing and rating a service provider which acts as an advantage to next service seekers enabling easy referrals to new clients.

‘’The registration to the app is free for both users and professionals,’’ said Mr Kelvin Muinde. The company’s aim is to hit 10,000 users by the end of this year. Ideally, they plan to have a maximum of 30,000 professionals on the platform.


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Balala wants investigation into alleged harassment at Ol Jogi launched – KBC

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Tourism Cabinet Secretary Najib Balala

Ministry of Tourism and Wildlife Cabinet Secretary Najib Balala has directed the Kenya Wildlife Service to commence investigations into the alleged harassment of a victim by private game ranchers at Ol Jogi Conservancy in Laikipia County.

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It is reported that the victim known as Mordecai Ogada in the company of his children was harassed on Saturday while driving on a public road in the conservancy.

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In a statement, Balala has asked for speedy investigations and findings to be concluded by Wednesday this week.

The CS added that no discriminations will be allowed to any Kenyan at any conservancy in the country.

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“The government of Kenya and my ministry will not condone any undue harassment or intimidation of Kenyans who are going about their normal businesses and enjoying their God given heritage by anyone,” said CS Balala.

He urged Kenyans to report any such incidents with facts for action to be taken.

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