When she was 19, Beatrice Ndung’u secured an appointment to meet Fidel Odinga, the late son of ODM leader Raila Odinga.
She borrowed Sh100 from her father for bus fare and a suit from her mother for the meeting in Lavington, Nairobi. Ms Ndung’u was determined to get sound business advice and mentorship.
“Fidel looked me in the eye and said that in five years, I will be a force to reckon in the Kenyan media,” she recalls of the appointment with Fidel, who died in 2015.
She says the young Odinga gave her some money, which she used to begin Global Essence Media after securing and equipping an office with his help.
The outfit eventually grew to include a creative department, an online magazine and a production department that created adverts for various companies.
Today, part of her operations are in Tanzania. Her client list in the country includes celebrity Hamisa Mobetto and the family of former President Jakaya Kiwete.
“I woke up one day and decided to venture into Tanzania, and the journey has been amazing,” she says.
In Tanzania, she used social media to contact famous people consequently securing a meeting with Lemutuz, a local media personality, who introduced her to a young MP, who turned out to be Mr Ridhiwan Kikwete.
Associating with the former president’s family gave her the leverage to penetrate the Tanzanian market. Her client list grew to include Haji Manara (Simba Sports Club spokesperson), Romy Jons (Diamond Platinumz brother and official dj), award-winning actor Gabo Zigamba and Belle9.
Tanzania Communication Regulatory Authority’s Consumer Consultative Council (TCRA-CCC) recently named one of her major clients, Ms Mobetto, as a Be Smart ambassador. The model turned businesswoman has in the recent past hosted several prominent events, appeared in a feature film (Zero Player) and opened her own fashion line.
A motivational speaker with a passion for the youth, Ms Ndung’u has travelled the world speaking at several forums of good repute.
Her speaking engagements include London Art Diplomacy Conference 2013, Social Media Week Lagos 2015 and United Nations Youth Forum Tanzania 2018.
She has also won the Pan African Humanitarian Award (on youth Empowerment and community building) and Pan African Humanitarian Summit and Awards 2017.
“My dream was to buy my first car by 21 and own a media house by 24, both of which I actually achieved,” she said
In 2012, she launched Sema Radio TV as part of her Young Media Foundation created for the youth to express and grow their media skills. Her marketing and PR agency went on to grow, working with several hotels in Mombasa and celebrities like Susan Owio and Sauti Sol.
Now in her early 30’s, Ms Ndung’u continues to seek new frontiers to conquer. Her dream is to grow into a fully-fledged pan African agency with clients across the continent. Plans are under way to start to a new radio station in Tanzania where she continues to grow her clientele.
Ndung’u is now helping Kenyan stars break into the Tanzanian market. She recently organised Mercy Masika’s media tour in Tanzania, where she also did a live recording in Dar es Salaam.
“As Kenyans, we really need to appreciate our own. At least for me, I was already successful when I was in Kenya, but the likes of Lupita get more love outside the country than at home.”
Singer speaks after attacking lover at WCB signee Zuchu’s star-studded concert
56 minutes ago
On 18 July, there was fanfare at the Mlimani City Hall in Dar es Salaam as WCB signee Zuchu held a thanksgiving concert months after her debut EP, I Am Zuchu. The event dubbed ‘Ahsante Nashukuru’ mainly featured performances by artistes from the WCB stable and attracted the whos-who in the Tanzanian entertainment and political scenes.
However, singer Gigy Money who also performed made the headlines for the wrong reasons after getting into a scuffle with her lover during the much-publicised concert.
READ ALSO: I was bewitched by a friend – Gigy Money
Peaceful arrival, later chaos
Moments earlier, Gigy and her Nigerian man were seen arriving arm in arm at the event whose highlight featured Zuchu receiving a brand new car from WCB head honcho Diamond Platnumz. Donning matching outfits, the couple was spotted on the red carpet as the paparazzi scrambled to capture the moment. However, all hell breaks loose later and viral videos depict the visibly angered Nigerian arguing with a bouncer at the entrance. After a tense confrontation, Gigy’s man is seen being led by the screaming bouncer towards the exit. Shortly after, a similarly irritated Gigy emerges and follows the pair.
“Gigy! Wewe Gigy wewe!” a woman in the background is heard dissuading the singer from pursuing them but the singer pays no heed and heads for the pair.
“You want to beat me?” the boyfriend is heard asking an approaching Gigy as the bouncer acts as a barrier between them. The bouncer manages to steer the incensed man towards the exit as Gigy follows behind, hurling obscenities.
At some point, a barefoot Gigy turns into a sprint before throwing one of her shoes which hits the man who then responds with an insult. Another bouncer finally intervenes and the two are separated. Gigy then asks for her vehicle so she can head home before warning the press against sharing videos of the incident.
Though the cause of their tiff is still unknown Gigy later made reference to the shocking incident in a social media post, hinting that alcohol had a part to play in the fracas. In another post, Gigy shared a photo alongside her estranged lover writing: “My mad man looked handsome before his demons arose and mine arose too.”
‘Running over Ali Kiba’
Gigy is not new controversy and recently said she’d run over her ex, singer Ali Kiba for breaking her heart.
“I will knock all of them down, I mean I will kill them. In fact, I will flatten them like chapatis. The first person I will knock down and kill is Ali Kiba. Actually, I don’t need a weak car, I need a Fuso so that when I knock him down I will be sure he doesn’t survive,” Gigy told Ayo TV.
Dating Kiba brothers
Gigy had in the past admitted to dating both Ali Kiba and his younger brother, Abdu Kiba. She solely laid the blame on Chekecha singer for pursuing her despite knowing that she’d been with his younger brother. Abdu expressed being heartbroken after learning the two had a fling, prompting him to marry.
“I was very hurt on hearing that Ali was dating Gigy Money because I dated her first before she became famous. But it’s alleged that Ali didn’t know. It hurt me for a while till when I married,” said Abdu.
Defunct Nairobi County Council Nurses Go On Strike, Citing Discrimination By The Government
Why Jahmby Kokai is happy her TV anchor dream never came true
37 minutes ago
Popular media personality Jahmby Koikai narrated how her first attempt at auditioning as a TV host backfired and she was sent home on the first day of the audition. Reliving her prime days, Jahmby narrated how she was determined to follow her dream of becoming a news anchor after completing her degree.
“There was a reality show that was running on one major TV channel here in Kenya, searching for the next top news anchor. I’ve always had the knack for news. At the time, I was working at Metro FM. Walked to my boss and asked him if he was ok with me participating in this competition. He agreed to it.
“Auditions were at Film Studios. The queue stretched all the way to the showground. I was at the back kabisa. Imagine 300 people before you. Then we got the briefing paper and it indicated, ‘no persons with experience in a media house allowed to participate in this audition’. Mimi Jahmby Koikai, nirudi home after watu 300 kukuwa mbele yangu?” she posed.
According to the endometriosis survivor, she went ahead to audition for the position despite the warning and was the first contestant to be sent packing.
“So I stayed in line until I got to the audition room. The judges were a few people I was in campus with. I felt a wave of despair. Like I’m here auditioning, yet my classmates will be judging me? I did my thing and I was considered. We got into the house and we were assigned to different groups. I was the group leader and we won the challenge. Later that evening, we were driven back to Film Studios for a briefing. The presenter of the show said some of us have to go home.
“My name was called out first amongst other great people. We were dropped home. I cried. It felt like I’d lost such a great opportunity. My mom and late grandma were so sad cos they loved to watch me do the news,” she narrated.
Later, Jahmby auditioned for another TV opportunity only to miss out as well.
“Then came another opportunity over 10 years ago, I saw a TV ad and decided to apply for the news anchor position. I didn’t get the job.”
However, due to endometriosis, Jahmby was forced to put her dreams on hold and concentrate on getting better. According to her, it is as though God had better plans for her and is grateful to not have gotten the jobs.
“I battled severe endometriosis in silence for over 19 years. I think of how engaging the newsroom is and I’m grateful I wasn’t in that space. I’d have utilized all my sick-leaves and off-days and just declared redundant.”
There was a reality show that was running on one major TV channel here in Kenya, searching for the next top news anchor. I’ve always had the knack for news. At the time, I was working at Metro Fm. Walked to my boss and asked him if he was ok with me participating in this competition. He agreed to it. Auditions were at Film Studios. The queue stretched all the way to the showground. I was at the back kabisa. Imagine 300 people before you. Then we got the briefing paper and it indicated, ‘no persons with experience in a media house allowed to participate in this audition’. Mimi Jahmby Koikai, nirudi home after watu 300 kukuwa mbele yangu? Nikasema zi. So I stayed in line until I got to the audition room. The judges were a few people I was in campus with. I felt a wave of despair. Like I’m here auditioning, yet my classmates will be judging me? I did my thing and I was considered. We got into the house and we were assigned to different groups. I was the group leader and we won the challenge. Later that evening, we were driven back to Film Studios for a briefing. The presenter of the show said, some of us have to go home. My name was called out first amongst other great people. We were dropped home. I cried. It felt like I’d lost such a great opportunity. My mom and late grandma were so sad cos they loved to watch me do the news. Then came another opportunity over 10years ago, I saw a TV ad and decided to apply for the news anchor position. As you see in this pic, I got my hair done at Ralph’s Hair Salon, new suit etc. I didn’t get the job. After KBC, I never got to anchor the news again. I’m grateful I did not get the job even though I felt dejected at the time. I battled severe Endometriosis in silence for over 19years. I think of how engaging the newsroom is and I’m grateful I wasn’t in that space. I’d have utilised all my sick-leaves and off-days and just declared redundant. There are many people like me who are bound by chronic illness and cannot do the things they love. I share your pain. But there’s hope. I’m grateful to God for His reminder that He will restore to you all the years that the locusts have eaten. Also Jer 29:11