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How one business killed press releases?

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Many top businesses have opted out of using press releases as a whole. This is not because they have run out of news to publish the businesses who have selected to drop press releases are still making announcements and getting news published about their products and recent ventures. The core reason behind this dropping of press releases is the growing influence of blog posts. 

Though the process of distributing through a press release distribution service has still not completely perished many business owners believe it to be a dead tactic. 

Business owners are often left unsatisfied when they distribute their unique and creative work through a press release distribution service. This is because the best press release distribution services take all of the major benefits that the unique content of business owners provides. They get all of the search engine boosts and all of the traffic that a business owner’s story generates.   

Here are the reasons why a blog post is better than a press release

Amplifies SEO

Business owners can create unique content for the website they own. By posting it on self-owned website business owners can get all of the benefits that will come with posting creative and fresh content. By creating a regular blog post all of the links that will be generated will refer to the business owner’s site that will result in a higher ranking in search engines.

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Traffic benefits

By placing all of the content the business owners produce on a self-owned website, business owners would be able to generate all of the traffic solely for themselves. This was not possible in case of distributing a press release with the help of a press release distribution service as they publish content on their website first which takes the majority of the traffic away from the business owner’s site.

Enhanced audience engagement

A press release cannot offer direct communication with the audience it reaches. That is not the case with a blog post. When business owners post a blog post on a certain topic they can get direct feedback from the readers this is possible because websites give its owner the ability to gather comments on posts whenever necessary. Business owners can even interact with their customers and can answer their queries as well. This all helps in forming a good brand image.

Control over the content

By running a blog, business owners get the ability to manage and manipulate their content as they see fit. If any spelling mistakes were made or last-minute changes had occurred, business owners can easily go to their blog post and simply change and update what is necessary.

There are many press release distribution services which are free of cost but the downside to them is that they are not relevant anymore and hardly anyone reads them. Blog posts are a much better alternative to them as they are also free to post on a self-owned site. They provide many advantages over press releases and due to this, they should be the only free to use marketing method a modern-day business owner should use. 

   


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Haraka Haraka app to link customers with service providers

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A new App dubbed “Haraka Haraka” has today been unveiled in Kenya to help customers find the right service providers in their current location within a specified range of choice.

The platform was invented by three former Meru University of Science and technology students and with the app, they seek to make it easier for people to find services such as a plumber, retailers, shops and house agents that have been difficult to get physically.

The team, Mr Kelvin Muinde, Mr Pius Momanyi Nyachio and Mrs Naum Mutie said there are currently about 3,500 users who are potential clients and service providers on the platform who include carpenters, hairdressers, plumbers and mechanics, and more.

“We are taking away the burden of searching for experienced and reliable professional businesses in a hassle-free model to deliver critical services to individuals who are in need of their specific location,” said Pius Momanyi Nyachio who is the Marketing Manager.

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Mr Kelvin Muinde, who is the head of the project said the idea to start Haraka Haraka was initiated out of his observance of people having difficulty in finding a reliable service in an area that they are not well conversant with.

“The biggest challenge customers face is finding the right service providers at any area, mostly if you are not familiar, most people end up getting poor services that cost them time and resources,” he said.

To find any service or to register as a service provider, individuals are requested to first download the Haraka Haraka App on Google and register where later one can choose a range between 100m to 30km to find the service they are in need of.

The app also comes with an option of reviewing and rating a service provider which acts as an advantage to next service seekers enabling easy referrals to new clients.

‘’The registration to the app is free for both users and professionals,’’ said Mr Kelvin Muinde. The company’s aim is to hit 10,000 users by the end of this year. Ideally, they plan to have a maximum of 30,000 professionals on the platform.


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Haraka Haraka app to link customers with service providers

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on

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A new App dubbed “Haraka Haraka” has today been unveiled in Kenya to help customers find the right service providers in their current location within a specified range of choice.

The platform was invented by three former Meru University of Science and technology students and with the app, they seek to make it easier for people to find services such as a plumber, retailers, shops and house agents that have been difficult to get physically.

The team, Mr Kelvin Muinde, Mr Pius Momanyi Nyachio and Mrs Naum Mutie said there are currently about 3,500 users who are potential clients and service providers on the platform who include carpenters, hairdressers, plumbers and mechanics, and more.

“We are taking away the burden of searching for experienced and reliable professional businesses in a hassle-free model to deliver critical services to individuals who are in need of their specific location,” said Pius Momanyi Nyachio who is the Marketing Manager.

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Mr Kelvin Muinde, who is the head of the project said the idea to start Haraka Haraka was initiated out of his observance of people having difficulty in finding a reliable service in an area that they are not well conversant with.

“The biggest challenge customers face is finding the right service providers at any area, mostly if you are not familiar, most people end up getting poor services that cost them time and resources,” he said.

To find any service or to register as a service provider, individuals are requested to first download the Haraka Haraka App on Google and register where later one can choose a range between 100m to 30km to find the service they are in need of.

The app also comes with an option of reviewing and rating a service provider which acts as an advantage to next service seekers enabling easy referrals to new clients.

‘’The registration to the app is free for both users and professionals,’’ said Mr Kelvin Muinde. The company’s aim is to hit 10,000 users by the end of this year. Ideally, they plan to have a maximum of 30,000 professionals on the platform.


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Balala wants investigation into alleged harassment at Ol Jogi launched – KBC

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Tourism Cabinet Secretary Najib Balala

Ministry of Tourism and Wildlife Cabinet Secretary Najib Balala has directed the Kenya Wildlife Service to commence investigations into the alleged harassment of a victim by private game ranchers at Ol Jogi Conservancy in Laikipia County.

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It is reported that the victim known as Mordecai Ogada in the company of his children was harassed on Saturday while driving on a public road in the conservancy.

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In a statement, Balala has asked for speedy investigations and findings to be concluded by Wednesday this week.

The CS added that no discriminations will be allowed to any Kenyan at any conservancy in the country.

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“The government of Kenya and my ministry will not condone any undue harassment or intimidation of Kenyans who are going about their normal businesses and enjoying their God given heritage by anyone,” said CS Balala.

He urged Kenyans to report any such incidents with facts for action to be taken.

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