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How A Great Logo Design Can Give Your Business A Boost

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When starting your business from the ground up, there are a lot of things that you are forced to do. In the initial stages, there are worries of what the company will be called, its operational town and where you will get money to finance it. In the process of making these decisions, most entrepreneurs forget the logo of the business. Up until you need to create a website or business cards, a logo seems the least important part of your business. However, logo designs are a very integral part of any business. Most of the multibillion companies are known mainly by their logo. The logo is the face of the company.

Here are some of the ways the logo helps your business.

  • It is what helps the consumers to know your product or service. A logo gives identity to your business. In most cases, the first interaction that people will have with your business will be your logo. They will see it on your website or an advert. The logo puts the ideas and values of your business into visual. When people see your logo, they can know what the company is about without reading any words. The logo should be able to communicate what the company stands for by using colors and incorporating the slogan.
  • A logo helps your brand name stick. A person may forget the name of your product, but they will remember how it looks like. Remember that your company is competing for market share with hundreds of other companies. What makes your company stand out to the consumer? It is important that the logo is distinct and unforgettable. It should be a sign that a customer can easily identify and pick it out as the logo that represents your business.
  • It makes people trust you easily. When you set out to do a business, it is hard to find suppliers and even customers who can trust your business. Many will assess the outward appearance of your business by browsing your website or judging the kind of business card that you give them. If you have a strong, well put together logo, your potential partners will decipher seriousness from your business. This will make them trust you faster than if you did not have a logo.
  • It is the foundation of your visual brand. Having a logo brings consistency to your visual brand. When you get to a place of creating banners, website, or a Face Book page, all these marketing tools will have consistency. It will make it easy for you to sell your brand now that all the products speak the same language so to speak. At the same time, it creates a consistent brand message. Customers can be able to relate your logo with how they feel when they interact with your brand. They will expect your product or service to give them the same experience they get when they see your logo.
  • You can easily connect with your target audience. Every design style used in your logo has a way of stimulating the mind of the person who sees it. Therefore, the audience will be able to connect to your brand and feel friendly towards it. This translates to a need to experience the products and services of your company. Subtle things like the colors used, or the shapes in the logo determine whether a potential customer is drawn to your product or not.

Conclusion

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In doing all these things, a logo will ultimately help to increase your sales.  Research has proven that 90 percent of the time, a consumer buys a product based on how it makes them feel. Since the logo is the first point of interaction between the customer and the business, the emotions it evokes will draw people to your company. The logo needs to be enticing, unique and timeless. It must also be bold enough to encourage the audience to try out something new; in this case, your product. Most importantly, the logo needs to be flexible enough to fit large and small spaces. Decide to boost your business today and visit freelancemyway.com to get, professional, affordable and highly qualified logo designers.

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Haraka Haraka app to link customers with service providers

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A new App dubbed “Haraka Haraka” has today been unveiled in Kenya to help customers find the right service providers in their current location within a specified range of choice.

The platform was invented by three former Meru University of Science and technology students and with the app, they seek to make it easier for people to find services such as a plumber, retailers, shops and house agents that have been difficult to get physically.

The team, Mr Kelvin Muinde, Mr Pius Momanyi Nyachio and Mrs Naum Mutie said there are currently about 3,500 users who are potential clients and service providers on the platform who include carpenters, hairdressers, plumbers and mechanics, and more.

“We are taking away the burden of searching for experienced and reliable professional businesses in a hassle-free model to deliver critical services to individuals who are in need of their specific location,” said Pius Momanyi Nyachio who is the Marketing Manager.

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Mr Kelvin Muinde, who is the head of the project said the idea to start Haraka Haraka was initiated out of his observance of people having difficulty in finding a reliable service in an area that they are not well conversant with.

“The biggest challenge customers face is finding the right service providers at any area, mostly if you are not familiar, most people end up getting poor services that cost them time and resources,” he said.

To find any service or to register as a service provider, individuals are requested to first download the Haraka Haraka App on Google and register where later one can choose a range between 100m to 30km to find the service they are in need of.

The app also comes with an option of reviewing and rating a service provider which acts as an advantage to next service seekers enabling easy referrals to new clients.

‘’The registration to the app is free for both users and professionals,’’ said Mr Kelvin Muinde. The company’s aim is to hit 10,000 users by the end of this year. Ideally, they plan to have a maximum of 30,000 professionals on the platform.


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Haraka Haraka app to link customers with service providers

Published

on

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A new App dubbed “Haraka Haraka” has today been unveiled in Kenya to help customers find the right service providers in their current location within a specified range of choice.

The platform was invented by three former Meru University of Science and technology students and with the app, they seek to make it easier for people to find services such as a plumber, retailers, shops and house agents that have been difficult to get physically.

The team, Mr Kelvin Muinde, Mr Pius Momanyi Nyachio and Mrs Naum Mutie said there are currently about 3,500 users who are potential clients and service providers on the platform who include carpenters, hairdressers, plumbers and mechanics, and more.

“We are taking away the burden of searching for experienced and reliable professional businesses in a hassle-free model to deliver critical services to individuals who are in need of their specific location,” said Pius Momanyi Nyachio who is the Marketing Manager.

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Mr Kelvin Muinde, who is the head of the project said the idea to start Haraka Haraka was initiated out of his observance of people having difficulty in finding a reliable service in an area that they are not well conversant with.

“The biggest challenge customers face is finding the right service providers at any area, mostly if you are not familiar, most people end up getting poor services that cost them time and resources,” he said.

To find any service or to register as a service provider, individuals are requested to first download the Haraka Haraka App on Google and register where later one can choose a range between 100m to 30km to find the service they are in need of.

The app also comes with an option of reviewing and rating a service provider which acts as an advantage to next service seekers enabling easy referrals to new clients.

‘’The registration to the app is free for both users and professionals,’’ said Mr Kelvin Muinde. The company’s aim is to hit 10,000 users by the end of this year. Ideally, they plan to have a maximum of 30,000 professionals on the platform.


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Balala wants investigation into alleged harassment at Ol Jogi launched – KBC

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Tourism Cabinet Secretary Najib Balala

Ministry of Tourism and Wildlife Cabinet Secretary Najib Balala has directed the Kenya Wildlife Service to commence investigations into the alleged harassment of a victim by private game ranchers at Ol Jogi Conservancy in Laikipia County.

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It is reported that the victim known as Mordecai Ogada in the company of his children was harassed on Saturday while driving on a public road in the conservancy.

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In a statement, Balala has asked for speedy investigations and findings to be concluded by Wednesday this week.

The CS added that no discriminations will be allowed to any Kenyan at any conservancy in the country.

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“The government of Kenya and my ministry will not condone any undue harassment or intimidation of Kenyans who are going about their normal businesses and enjoying their God given heritage by anyone,” said CS Balala.

He urged Kenyans to report any such incidents with facts for action to be taken.

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