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Google Rolls Out Chrome 79 With Better Password Protections

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Google has rolled out Chrome version 79. The browser extension will alert users on leaked passwords.

The move is important because cyber-attacks are on the rise. The new chrome with better password protection will ensure a streamlined flow or work.

In 2018, the worldwide spending on Cybersecurity approximated to $114 billion an increase of 12.4 per cent from 2017 according to Cybersecurity Ventures market Report 2019.

However, the figures are gradually growing with businesses as the biggest targets of spending on Cybersecurity.

For instance, The largest cybersecurity budgets belong to Fortune 500 corporations, with financial institutions seemingly having the deepest pockets. In a 2018 letter to J.P. Morgan Chase & Co shareholders, The company roughly spends $600 million each year on cybersecurity up from a projected $500 million in 2016,

Companies will cut on password protection expenditures with Chrome enabled the extension.

Previously, Chrome has been warning about reused passwords once you check in on two separate browsers. The company is now rolling out away chrome can provide warnings as you log in on sites of the web.

From now on, Chrome will send notifications to users on leaked passwords and let them change to secure ones.

It will enable you to control the functionality in the sync settings in chrome and sent you warnings when your password is stolen.

Google now uses strongly hashed and encrypted copies of passwords to match them using layers of encryption.

Once you sign into a website, Chrome will send a hashed copy of your username and password.  Google will then encrypt with a secret key only known to chrome.

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Google will then turn your password into a hash. A chrome algorithm that turns it into a collection of letters or numbers.

According to Forbes, The hash numbers look like for instance, 855c3497ef6299c66733. If the same password has existed in Google’s strove of previously stolen passcodes,  it will be easier for them to note a stolen password.

Chrome 79 now allows you to download a password manager. This will help you create unique passwords for each site you visit.

Alongside password warnings, Google is improving its phishing protection with a real-time option.

Until now, the company has been using a list of phishing sites that updates every 30 minutes but still, fraudsters have been quickly switching domains or hiding from Google’s crawlers.

the new and improved real-time protection will generate warnings for 30 per cent more cases of phishing.

Another thing is Chrome’s multiple profiles support. for people who use multiple profiles in Chrome or share  PC’s with others, Chrome is now equipped with a better visual indicator of what profile is currently being used to ensure the right password and profile is used.


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Civil societies: Amendments to jeopardise cash transfer program – KBC

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A civil society organisation is opposed to the proposed amendments to the Social Assistance Act saying millions of Kenyans could lose their social protection benefits in the Inua Jamii cash transfer program.

KBC Radio_KICD Timetable

HelpAge International says the proposals by Treasury Cabinet Secretary Amb. Ukur Yattani will jeopardize cash transfer programmes for older people, people living with disabilities, and other groups at risk in Kenya.

In a statement, said Erastus Maina, HelpAge International Kenya Country Director stated that scraping of the Social Assistance Act and replacing it with the Social Assistance Fund Regulations was an unacceptable loss of rights to Kenya’s citizens in the area of social protection.

Maina said that the Social Assistance Amendment Bill would empower Treasury to govern the social protection sector through regulations, which can be easily changed.

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“The announcement to repeal the foundation of Kenya’s social protection system is a disappointing turn from Kenya’s recent achievements in ensuring that all citizens have can life dignified lives through rights-based social protection schemes,” said Erastus Maina.

Under the proposed amendments, the Treasury is seeking to put in place tough measures to guide the expenditure of funds meant for the vulnerable.

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The new regulations aim to streamline the cash transfer programmes with the funds administered by an oversight board through the Social Assistance Fund.

The most obvious transformation was the targeted Older People Cash Transfer (OC-CT) to the universal social pension for all Kenyans aged 70 and over.

While a rigorous government-led impact evaluation of the Inua Jamii universal pension programme is underway, initial evidence suggest that the pension positively improves the lives of older people, including their autonomy and self-worth.

In addition to the universal social pension, the government also currently implements social protection programmes for Persons with Severe Disability and Orphans and Vulnerable Children.

Collectively, these programmes cost the exchequer about 30 billion shillings annually, with each beneficiary receiving 2,000 shillings per month. A total of 1.2 households – or six million people – benefit from these programmes.

The proposed Social Protection Fund is initially expected to receive only two billion shillings, which raises questions about the ability of the fund to continue implementing these crucial programmes.

The civil society organisations point out that the repeal of the Act that governs social protection programmes contravenes Kenya’s Constitution as well as internal human rights frameworks that have been signed and ratified by Kenya, including the Universal Declaration of Human Rights and the ILO Social Protection Floors Recommendation, 2012 (No. 202).

The civil society organisations have sent a memorandum to the Clerk of The National Assembly on the Social Assistance (Repeal) Bill 2020 and plan to lobby the parliament to protect the gains the House have made in ensuring Kenya meets its obligation to the citizens and to the international protocols.

 

 

 

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How one business killed press releases?

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Many top businesses have opted out of using press releases as a whole. This is not because they have run out of news to publish the businesses who have selected to drop press releases are still making announcements and getting news published about their products and recent ventures. The core reason behind this dropping of press releases is the growing influence of blog posts. 

Though the process of distributing through a press release distribution service has still not completely perished many business owners believe it to be a dead tactic. 

Business owners are often left unsatisfied when they distribute their unique and creative work through a press release distribution service. This is because the best press release distribution services take all of the major benefits that the unique content of business owners provides. They get all of the search engine boosts and all of the traffic that a business owner’s story generates.   

Here are the reasons why a blog post is better than a press release

Amplifies SEO

Business owners can create unique content for the website they own. By posting it on self-owned website business owners can get all of the benefits that will come with posting creative and fresh content. By creating a regular blog post all of the links that will be generated will refer to the business owner’s site that will result in a higher ranking in search engines.

Traffic benefits

By placing all of the content the business owners produce on a self-owned website, business owners would be able to generate all of the traffic solely for themselves. This was not possible in case of distributing a press release with the help of a press release distribution service as they publish content on their website first which takes the majority of the traffic away from the business owner’s site.

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Enhanced audience engagement

A press release cannot offer direct communication with the audience it reaches. That is not the case with a blog post. When business owners post a blog post on a certain topic they can get direct feedback from the readers this is possible because websites give its owner the ability to gather comments on posts whenever necessary. Business owners can even interact with their customers and can answer their queries as well. This all helps in forming a good brand image.

Control over the content

By running a blog, business owners get the ability to manage and manipulate their content as they see fit. If any spelling mistakes were made or last-minute changes had occurred, business owners can easily go to their blog post and simply change and update what is necessary.

There are many press release distribution services which are free of cost but the downside to them is that they are not relevant anymore and hardly anyone reads them. Blog posts are a much better alternative to them as they are also free to post on a self-owned site. They provide many advantages over press releases and due to this, they should be the only free to use marketing method a modern-day business owner should use. 

   


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How Much is Your Sewing Skill Worth?

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Sewing is, without a doubt, hard work and one that demands great skill. It takes quite some time to build expertise and produce mesmerizing clothes. When you get to this level, the next hurdle will be figuring out pricing. How much are your skills worth? Is the price for your products rewarding you financially? Should you charge more or less?

Well, these are some of the million-dollar questions to ask yourself. Sewing machines, sewing materials, and the time to build the craft all come at a cost. You need to be remunerated. If you are having a hard time figuring this out, you’re in luck. Below, you’ll get to know how to gauge your sewing skill worth.

Research on your competition’s worth

The findings are the holy grail of information you need if you are to monetize your sewing skills. You want to avoid charging what the market cannot bear. You also want to stay off low prices as this may send the wrong message to potential customers.

Before you sell anything, you first have to weigh your service with the competition. The goal here is to be fair to your customers and to have them come back to you. However, it should also be worth the time you are putting into your work.

When you charge too much, you might drive away a perfectly good customer who might bring you business regularly. On the other hand, charging way lower than the competition will harm your credibility. As such, if you are not sure of how to price, mirroring the competition will give you a good picture. With time, you’ll be able to tailor the prices to suit your products.

Quality of goods the competition is making

Ensure you research the type of goods that your competitors are making. You not only get to gauge your skills, but you can also develop an edge over your competition. When you know the quality of the products your competition produces, you can build on their weaker points. You get to stand out from the competition, and your customers develop confidence in your products.

For instance, some of the struggles in the sewing industry are ‘fit’ and ‘finish.’ Customers want clothes made to their perfect fit. They also want the finish to be impeccable. Sadly, not many can achieve this. You can capitalize on these two struggles and attract new customers.

Find the ideal customer

There are many products that you can make and sell in the sewing world. You have to narrow down and identify what you want to sell and who to sell it to. Even better, who is the ideal customer?

To do this, you have to establish why the customer would want to have hand-sewn clothes. Next, determine how you can assist this customer in building a wardrobe.  All this calls for you to be an expert in your field.

Customers are driven to buy hand sewn articles for various reasons. It could be fit, price, quality, experience, etc. Identify what drives your ideal customer and tap into the cause.

Keeping you past customers

Getting customers to buy your articles is hard, but it is equally hard to retain them. The goal here is to keep the customer satisfied if you want your sewing business to remain afloat. The most important thing to have is friendly customer service. Something as simple as a happy smile can make the difference.

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Also, avoid talking about bad news, bad health, debt, and poor luck. Negativity often puts the customer in a non-buying mood. It’s enough that the customer gets terrible news from their social circle and the media. You don’t have to pile on, too. Your customers will be drawn to you if you have excellent sewing skills and an infectious attitude also.

Furthermore, once you get the hang of the sewing business, you’ll realize that you are partially a sewer and partially a psychologist, or at least versed with psychology. People are very conscious of their bodies, and sewing will help you realize their vulnerable parts. Most people dwell on their bad parts and ignore their best parts. Your task will be to help build their confidence and blanket their insecurities.

Say no to demanding customers

In as much as you’d want new business and to retain old customers, learn to say no to demanding customers. These customers can be identified from the moment you start interacting with them. Demanding customers will eat up all of your time. They will take up the time you should be spending on your happy customers. And they will make you hate the sewing profession. Learn to say no for your benefit and your more loyal customers’ benefit too.

How to work out the selling price

The first thing to take into account is the cost of the materials you used and any accrued expenses. Also, take into account the hourly wage that you’d want to pay yourself.

Expenses

The first business expense is the materials. These include the fabric (which can be of more than one variety), thread, interfacing, stabilizers, fleece, and other materials. 

The other expense is the selling fees if you are selling online. You need listing fees, percentage fee for when the item sells, advertising, website expenses, postage expenses among others. If you are selling at craft fairs, you need to factor in the cost of the stall, display expenses, promotional materials, fuel for driving to the craft fair, among other expenses.

Cost for your time

In the industrial sewing industry, there are two ways that you are paid: piecework or on an hourly rate. On piecework, you are paid a flat wage based on the number of items you made that are of quality upon inspection. If you choose the hourly rate way, establish the hourly rate that will make your sewing skills worth it, and worth pursuing as a job.

Sewing skills are exclusive to a few people. The last thing you want is to sell yourself short. Ensure that you get remunerated appropriately for your time and skill. Also, ensure you bring in new customers and retain new ones. This way, your sewing skill will give back and even become a profession you can live on.

Resources: So Sew Easy, Payscale


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