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FinTech Apps have enjoyed huge growth in Africa in the last two years

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AppsFlyer, the global marketing measurement leader, today released its 2021 edition of The State of Finance App Marketing report. The COVID-19 pandemic directly impacted how consumers interact with financial institutions and how the institutions themselves operate.

The State of Finance App Marketing from AppsFlyer is an anonymous aggregate of proprietary global data collected from 4.7 billion finance app installs. 

According to the report, Financial Technology (FinTech) apps are in high demand, experiencing a 132% leap globally in downloads in the last two years. Sub-Saharan Africa saw impressive growth, with installs in Nigeria climbing 160%, up 100% in Kenya and rising by 52% in South Africa. 

Commenting on the growth of finance apps across Africa, Daniel Junowicz, RVP EMEA & Strategic Projects, AppsFlyer said: “The COVID-19 pandemic rapidly accelerated the adoption of financial technology globally and in emerging markets especially, finance apps helped millions of consumers and businesses remain connected. This trend is likely to continue and understanding how to best market their apps will be key to African businesses standing out from the crowd and growing their customer base.”

“With this year heading for a record with total spend globally, reaching no less than $1.2 billion in Q1 alone, we believe that combining different types of marketing activities in addition to improving the registration funnel by optimizing and shortening the time from install to registration will give marketers the edge to utilize their 2021 budget to the fullest.”

Key African Insights 

Demand for Finance apps is at an all time high: Downloads of finance apps have shot up over the last year. With 56% of the population in Nigeria ‘unbanked’, many are turning to apps to access key financial solutions including:

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  • Loans: 43.3%
  • Financial Services: 35.6%
  • Investments: 20.3%
  • Nigeria’s Cost Per Install is up 70% since Q2, leading to a spike in spend, especially in Q1 2021 when budgets almost tripled.
  • While each of the three key regions have experienced growth in marketing activity in the last year, Kenya’s overall growth in the last two years has fallen. 

Key Global Insights

  • Digital banking installs up 45%, while traditional banks gain 22% in 2021. Finance app installs increased 20% overall, but financial services and traditional banking app installs saw only a 15% increase between Q1 2020 and Q1 2021. However, only in the first quarter of 2021, traditional banks picked up speed with a 22% rise in installs. 
  • 3.3x growth in the number of remarketing conversions between Q1 2020 and Q1 2021. Following a 32% drop in spend in Q2 of 2020, efforts rebounded in Q3 and with rising user acquisition costs, marketers increased activity in remarketing, which soared 3x by Q1 2021. Overall, the growth path of non-organic installs continued upward, hitting 172% growth between 2019 and now. 
  • Demand for Finance apps is rising across the globe. 29 of the top 40 finance markets (by app installs) enjoyed a growth of at least 20% YoY, however it was the developing markets that dominated the number of installs. The average number of downloads in developing markets was 70% higher than the average in developed markets, with India, Brazil and Indonesia making up almost half of the global number of downloads. 

“FinTech experienced rapid digital transformation over the last year, with the pandemic leading to a shift in mindset even for those that have been slow to adapt,” said Shani Rosenfelder, Head of Content & Mobile Insight, AppsFlyer. “Marketers should strive for efficiency with their spend by following the rising Cost Per Install trend and focusing on user acquisition to meet new demand. Marketers should also explore more affordable remarketing campaigns to keep their brand top of mind amid rising market competition.”

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4 Steps to Perform a Website Security Audit – TechMoran

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Weak cybersecurity measures are to blame for the majority of hacking and cyber threats. When reading about the hacking issues you will be surprised to learn how common data leaks have been increasing recently.

Knowing what is running on your website is the first step in enhancing your website safety. But before jumping into checking the website for vulnerabilities, we should define a website security audit.

 Website Security Audit

A website security audit examines the website and server for current or possible vulnerabilities that perpetrators might take advantage of. Website security audits aim to search for flaws in your website’s design early on and fix them before hackers with destructive intentions note.

It includes everything from the website’s core functionality to plugins, themes, server settings, SSL connections, and configurations. The next move is to administer vulnerability scanning, also known as pentests, after all, weaknesses and gaps have been found.

In this scenario, cybersecurity teams perform simulated hacking attempts against the website, imitating real attacks. Then, risks associated with the vulnerabilities discovered in the first phase are calculated. Improving your web design in terms of security measures is only possible after detecting security risks.

Hackers will actively threaten the website’s protection with their tricks, according to industry professionals. Regular system auditing is critical. Following simple procedures and leaving the rest to chance is not the solution.

Administrators must be on their toes at all times and do a thorough screening and checking to ensure there is little to no room for abuse.

Steps to Perform Security Audit 

To do the audit you can whether use online auditing tools. There are several free and paid security scanning tools and resources available online.

Also, the agency that you are usually outsourcing your web development projects to may provide security audit services. If so, you can ask for their consultancy and auditing services.

Website security audits can be performed in four steps. So, let’s take a closer look at the measures and resources available to you to keep your website safe from cyberattacks.

Step 1: Finding The Vulnerabilities

The tool you chose will go into all facets of your website’s security in this first step. It can scan the servers, themes, plugins, folders, archives, web server, and other areas for bugs, malware, viruses, and insufficient protection measures, among other things.

Here are some of the tools used for this step of website security audit:

This tool scans your website codes for any malicious codes, malware, or viruses. It also performs component checks. e.g. it checks for any vulnerabilities in WordPress plugins and CMS on your website. 

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This platform will undoubtedly assist you in ensuring that the website adheres to industry-standard correspondence protocols and encryption.

Intruder prioritizes problems based on the threat they pose. It means you can fix the more serious flaws first and then move on to the less severe issues.

Step 2: Update Your Scripts and Applications

Ensure that all of the scripts and programs, such as WordPress and plugins, are recent and up-to-date. Read “How to protect your WordPress website” for more information on WordPress-specific hardening.

Set aside time to upgrade as soon as you get a notification that updates are available. Hackers look for out-of-date systems to exploit bugs that are fixed in the most recent update.

Step 3: Strengthen Your Passwords

Even though it seems to be an obvious measure, solid passwords can protect your website security to a high extent. All of your accounts, including your own, other users’ accounts, the hosting dashboard, and FTP access, must be secure.

Forget the pet and partner names, and please don’t use the term “password”. The more complicated your password, the better. To come up with some strong passwords, use a password generation program.

Step 4: Put An Ongoing Solution In Place

Hackers don’t take a day off, nor do malware and viruses. Your website can be attacked by hackers right after you finished checking it with security tools. That’s why you need to have an ongoing process in your website’s security audit to ensure maximum protection. A good idea is to get help from 10 top web design companies to make sure about the security of your app.

There are services such as Godaddy that you can outsource your website security for a day to day monitoring by their experts. This way you can focus on your business and feel relaxed that your website security audit is in safe hands.

Whatever you choose, make sure it works with your routine and keeps your site secure. If you can back up your data daily, that’s fantastic. If not, you may want to consider using an automated service. In any case, the company’s image and clients are on the line without a good website security audit procedure!
Author Bio:

Ayla Anderson is an avid reader and an enthusiastic blogger who writes articles on home improvement, business, Family and beauty. She is also an MBA student who spends much of her time giving advice to newly small businesses on how to grow their businesses. You can follow me on Twitter.


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4 Steps to Perform a Website Security Audit – TechMoran

Published

on

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Weak cybersecurity measures are to blame for the majority of hacking and cyber threats. When reading about the hacking issues you will be surprised to learn how common data leaks have been increasing recently.

Knowing what is running on your website is the first step in enhancing your website safety. But before jumping into checking the website for vulnerabilities, we should define a website security audit.

 Website Security Audit

A website security audit examines the website and server for current or possible vulnerabilities that perpetrators might take advantage of. Website security audits aim to search for flaws in your website’s design early on and fix them before hackers with destructive intentions note.

It includes everything from the website’s core functionality to plugins, themes, server settings, SSL connections, and configurations. The next move is to administer vulnerability scanning, also known as pentests, after all, weaknesses and gaps have been found.

In this scenario, cybersecurity teams perform simulated hacking attempts against the website, imitating real attacks. Then, risks associated with the vulnerabilities discovered in the first phase are calculated. Improving your web design in terms of security measures is only possible after detecting security risks.

Hackers will actively threaten the website’s protection with their tricks, according to industry professionals. Regular system auditing is critical. Following simple procedures and leaving the rest to chance is not the solution.

Administrators must be on their toes at all times and do a thorough screening and checking to ensure there is little to no room for abuse.

Steps to Perform Security Audit 

To do the audit you can whether use online auditing tools. There are several free and paid security scanning tools and resources available online.

Also, the agency that you are usually outsourcing your web development projects to may provide security audit services. If so, you can ask for their consultancy and auditing services.

Website security audits can be performed in four steps. So, let’s take a closer look at the measures and resources available to you to keep your website safe from cyberattacks.

Step 1: Finding The Vulnerabilities

The tool you chose will go into all facets of your website’s security in this first step. It can scan the servers, themes, plugins, folders, archives, web server, and other areas for bugs, malware, viruses, and insufficient protection measures, among other things.

Here are some of the tools used for this step of website security audit:

This tool scans your website codes for any malicious codes, malware, or viruses. It also performs component checks. e.g. it checks for any vulnerabilities in WordPress plugins and CMS on your website. 

This platform will undoubtedly assist you in ensuring that the website adheres to industry-standard correspondence protocols and encryption.

Loading...

Intruder prioritizes problems based on the threat they pose. It means you can fix the more serious flaws first and then move on to the less severe issues.

Step 2: Update Your Scripts and Applications

Ensure that all of the scripts and programs, such as WordPress and plugins, are recent and up-to-date. Read “How to protect your WordPress website” for more information on WordPress-specific hardening.

Set aside time to upgrade as soon as you get a notification that updates are available. Hackers look for out-of-date systems to exploit bugs that are fixed in the most recent update.

Step 3: Strengthen Your Passwords

Even though it seems to be an obvious measure, solid passwords can protect your website security to a high extent. All of your accounts, including your own, other users’ accounts, the hosting dashboard, and FTP access, must be secure.

Forget the pet and partner names, and please don’t use the term “password”. The more complicated your password, the better. To come up with some strong passwords, use a password generation program.

Step 4: Put An Ongoing Solution In Place

Hackers don’t take a day off, nor do malware and viruses. Your website can be attacked by hackers right after you finished checking it with security tools. That’s why you need to have an ongoing process in your website’s security audit to ensure maximum protection. A good idea is to get help from 10 top web design companies to make sure about the security of your app.

There are services such as Godaddy that you can outsource your website security for a day to day monitoring by their experts. This way you can focus on your business and feel relaxed that your website security audit is in safe hands.

Whatever you choose, make sure it works with your routine and keeps your site secure. If you can back up your data daily, that’s fantastic. If not, you may want to consider using an automated service. In any case, the company’s image and clients are on the line without a good website security audit procedure!
Author Bio:

Ayla Anderson is an avid reader and an enthusiastic blogger who writes articles on home improvement, business, Family and beauty. She is also an MBA student who spends much of her time giving advice to newly small businesses on how to grow their businesses. You can follow me on Twitter.


Readers
36

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Nigeria’s Helium Health announces expansion into Kenyan Market

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Helium Health, the largest Electronic Medical Records (EMR) and Hospital Management Information (HMI) Systems provider in West Africa has announced the launch of its full suite of products and services in Kenya for the first time.

Partnering with three local providers, Philips Healthcare Technologies, Carepay and Savannah Informatics, Helium Health will be integrating new services, including an EMR to serve the entire East African market.

Tito Ovia, co-founder, Helium Health commented: “We have been planning to expand into Kenya’s thriving health tech sector since last year, so we’re very excited to be hitting the ground running in 2021, already working with three new local partners to help improve efficiencies and provide a better service to patients. We believe there is a great opportunity to harness cutting-edge technology to help improve the way healthcare data is gathered and managed across Africa, so partnering with like-minded healthcare providers and facilities in Kenya is an excellent fit for us.” 

Nigeria's Helium Health launches cutting-edge health tech services in Kenya
Helium Health founders (L to R) Dimeji Sofowora, Tito Ovia, Adegoke Olubusi: Image Credits: Helium Health

Jean Kyula, Country Manager for Helium Health Kenya and formerly a National Health Service (NHS) doctor in the UK added, “We are confident that we can play a major role in supporting both Kenya’s public and private healthcare sectors. We are delighted to announce that we are open for business, already working with three new partners in Nairobi, and rolling out in Uganda and Liberia. The COVID-19 pandemic has highlighted the critical role of technology in healthcare, and the need to keep building better systems, to develop more remote access solutions, and to improve efficiencies in our healthcare sector, so we’re looking forward to working with more partners, doctors, hospitals and clinics as we move forward.”

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Helium Health was co-founded in 2016 by three entrepreneurs, Adegoke Olobusi, Tito Ovia and Dimeji Sofowora, with a shared passion for solving the practical problems that they identified within the Nigerian health sector through the use of cutting-edge technology. In May 2020, Helium Health successfully closed a US$10 million Series A funding round (the largest fundraise of any software as a service (SaaS) healthcare provider in Africa) to scale and grow the business in both existing and new markets, expanding its footprint across East, North and Francophone West Africa. Helium Health has already partnered with facilities in Uganda and Liberia onboarding their 90-plus users early in 2021 and is now extending its services to facilities in Nairobi.

Helium Health offers a full suite of products covering the complete healthcare value chain, from Electronic Medical Records (EMR), and Hospital Management Information (HMI) Systems, to credit and telemedicine products. Over 300 healthcare providers and 5,000 health professionals in Nigeria, Senegal and Ghana currently use Helium Health’s technology, allowing healthcare facilities to accept payments and issue invoices with ease, access quick funding, and hold televisits with their patients, making it easier for patients to get diagnosed from their homes. 

In 2020, Helium Health won the IFC Tech Emerge award, an award that matches innovative health tech startups with leading healthcare providers across Ethiopia, Kenya and Uganda to implement pilot projects and build long-term partnerships.  Helium Health willpilot its technology in the East African market.

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