Connect with us


dating – Strategy –




  • Dating coaches in cities across the US are helping successful women find fulfilling relationships.
  • While the coaches work with both men and women, the genders’ motivations for seeking help seem to be different.
  • Male clients tend not to have developed the skills to approach or flirt with women, while the women, who are typically in their 30s and older, have already established themselves professionally and, facing pressure to start a family, are ready to tackle their next challenge.
  • Both coaches and clients say the goal isn’t to find the perfect person right away, but to learn the skills to find and maintain a healthy partnership.
  • These coaches charge anywhere from $1,800 to $18,000 for different types of services.

On New Year’s Eve 2017, Judith made a resolution she’d never made before: She wanted to be in a meaningful relationship.

She was 32 years old and frustrated with her experiences dating men in New York City, where she works as a hospital administrator.

Judith, who asked not to share her last name to protect her privacy, remembers thinking to herself that the way she was approaching dating wasn’t working out. She paraphrased a common piece of wisdom: “Doing the same thing over and over again and expecting different results is just a form of insanity.” And, she added, “I literally was going insane with the dating world.”

She considered recruiting professional help. But when she asked her friends whether they thought it was worth paying thousands of dollars for a dating coach, all of them said no. Plus, she knew that “on the internet, you can find anything.” If you want to know how to, say, attract more men on a dating site, you can simply Google it.

By the end of January 2018, Judith had made a decision: She’d hired Damona Hoffman, a certified dating coach and host of the Dates and Mates podcast in Los Angeles. They worked together for three months, checking in biweekly over the phone (Judith could also email or call whenever she needed immediate advice), for which Judith paid just under $3,000.

Today, Judith is still single and dating, turning regularly to the notes from Hoffman. “I don’t regret the decision [to see a dating coach] whatsoever,” she told me. “I had the means to do it,” and “I needed a girlfriend that had the degree and experience to back up all of the advice they would give me.” The Internet, she said, can’t provide that.

‘Oh my gosh, you’re 40. You need to settle down and have a baby’: Coaching clients are often feeling pressured to find love


Evan Marc Katz.

(Evan Marc Katz)

In cities across the US, a growing number of successful women are hiring dating coaches to help them find long-term relationships. Typically, these women are in their 30s and older; they’ve established themselves professionally and are comfortable financially, but for whatever reason, finding love has proved more challenging.

This phenomenon fits with the broader trend of Americans marrying later, and viewing marriage as what one sociologist calls a “capstone” rather than a “cornerstone” of their adult life. That is to say, many people are tying the knot only after they’ve achieved professional and financial success; in the past, people generally tended to their love life before hitting these milestones.

To be sure, men seek dating coaching as well. As for Hoffman, about 70% of her clients are women; she said they’re typically high earners, accomplished and career-focused, and “feeling the pressure of society telling them that, ‘Oh my gosh, you’re 40 or almost 40. You need to settle down and have a baby.'” By contrast, she said, the men she sees tend to be less career-focused and haven’t developed the skills to approach or flirt with women. They may also feel less urgency around settling down and starting a family.

Read more: Relationship experts say one of the most dangerous beliefs about marriage is that you’re supposed to make your spouse happy

Hoffman also mentioned that her business tends to grow through word of mouth — and because men are less inclined to talk to their friends about working with a dating coach, she naturally wound up with more women clients.

“We all think by the time we’re 30, we’re going to have certain things figured out,” said Samantha, a 30-year-old project coordinator in Cambridge, Massachusetts, who started working with a dating coach about four months ago. She preferred not to share her last name to protect her privacy. “For me, I thought definitely I’d be married and have kids, probably, by the time I was 30. And so for it to not be like that, and for me to be coming up on my 30th, I was just a little freaked out.”

Some coaching clients perceive their commitment to their career as having been in direct conflict with their love life. Nadine, 64, sought out dating coaching recently, after she’d semi-retired from running a law firm in New Jersey. “I’ve been very successful in my career,” she told me, “and I’m not worried about a guy getting in the way,” as she might have been when she was younger. Nadine, who preferred not to share her last name for privacy reasons, has never been married, but she’s open to the possibility now.

Nadine paid $14,000 to work with Evan Marc Katz, one of the first dating coaches to market himself as such (he started coaching in 2004). Katz, who works exclusively with women, said those who reach out to him are typically at a breaking point. They write him saying they don’t know what’s wrong with them and they’re afraid of being alone forever, Katz told me.

Samantha Burns, a dating coach and relationship counselor in Boston, has heard the same: “People call me; they’re crying on the phone; they’re so unhappy,” she said. “They desperately want love and acceptance and commitment from a partner. They’re in pain.”

‘Teach a man to fish and you feed him for a lifetime’: Dating coaches say they teach clients the skills to find a healthy relationship


Samantha Burns.

(Samantha Burns)

While matchmakers have existed for millennia, dating coaches are a more modern phenomenon. Though their work is similar, dating coaches will tell you that, unlike matchmakers, their job isn’t to find you the perfect person. Instead, they’re more about instilling in you the skills to find that match yourself — and to maintain a healthy relationship with them. Multiple dating coaches shared with me the same proverb: “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”

The term “dating coach” is somewhat nebulous. Hoffman said she was certified by the International Dating Coach Association in 2013, but the organization appears to no longer be active. When she first started working as a dating coach, about 13 years ago, Hoffman said, an official organization didn’t exist, and so she became certified as a life coach instead. She’d go to conferences on online dating and matchmaking, “and people were like, ‘You do what?'”

Other dating coaches, like Burns, have backgrounds in marriage and family counseling. When Burns starts working with clients, she immediately assesses their “attachment style,” a psychological term for the way we form bonds with other people.

Read more: 7 unavoidable questions to ask your partner before it’s too late

The dating coaches I spoke to charge between $1,800 and $18,000 for different private-coaching packages. (One former dating coach, Andrea Syrtash, was an exception; she said she charged between $50 and $150 per session because she wanted to make coaching accessible.)

To some women, the price tag on private dating coaching can be jarring. Samantha worked with Burns, who typically charges $3,300 for three months, to come up with a payment plan that she could afford.

Another, 50-something coaching client who declined to share her name because she’d told very few people about dating coaching, paid $9,000 to work with Katz. She said she had “a ton of reservations” and didn’t even share the total figure with her best friends. She made the decision, she said in an email, by asking herself, “What if someone told me that after this six-month process of changing the way I see dating (and interacting with men) that I meet ‘the one’ … would the money be worth it?” She sold some stocks and placed a call to Katz. “Best decision ever,” she wrote.


Other women say signing up for coaching was a no-brainer. “It’s a matter of priorities,” Nadine wrote in an email. “I could pay that for a car or an upgrade on a house, a coat, or a variety of possessions, but at this point in my life, I value [Katz’s] deep knowledge of the dating process and his world of experience, which will save me years of unnecessary mistakes and learning the hard way.”

‘There’s a really pragmatic aspect to love’: Coaching is a combination of concrete exercises and therapy


Andrea Syrtash.

(James Starkman)

The coaches I spoke to approach dating logically and systematically: There are goals, and lists, and rules to follow. As Burns put it, “A lot of people feel like, ‘Oh, love is just a feeling.” In fact, she said, too much chemistry at the beginning of a relationship can be a “red flag.” She teaches them that “there’s a really pragmatic aspect to love, and to cultivating it and sustaining it.” Even if you don’t see “fireworks” at first, you can build up to that over time.

Each dating coach has their own roster of probing questions to ask and introspective exercises to have clients complete. Hoffman said she tells her clients to consider the skills that have made them successful in other areas of their life — like their career — and then apply those skills to dating. Syrtash, who has since moved on from coaching to writing books and leading workshops, guides clients in writing lists of dealmakers and deal breakers. There are five items on each side, and Syrtash reminds them, “Someone can be great on paper and a terrible partner!”

Katz teaches every client the “2-2-2” rule: Exchange two messages on the dating site, exchange two emails, and then have two phone calls before a first date. “It specifically teaches people to avoid becoming part of some guy’s texting harem,” he said.

Read more: The biggest sign you need to be in couples therapy, according to a marriage therapist

Still, dating coaching is in some ways similar to traditional psychotherapy, in that the coach is there simply to listen to the client and validate their experiences. Of the coaching clients I spoke to, several mentioned that they were learning how to love themselves before they could find someone to love, acknowledging as they said so that these ideas could sound cliche. Samantha said Burns helped her learn to recognize her own role in the unfulfilling relationships she kept winding up in.

“I realized I was dating the same guy almost over and over again,” Samantha said. “They’d start out great and then, all of a sudden, it blows up in your face and you’re like, ‘Well, I don’t get it. What’s going on? Going to Samantha [Burns] made me realize I keep choosing the same type of person because what I’m putting out is what I’m getting back.” The most rewarding part of coaching, Samantha said, is that “it’s not just about looking for that right person. It’s also fixing yourself and making yourself better.”

Dana, 48, who declined to share her last name for privacy reasons, worked with Syrtash about eight years ago (she’s since become a life coach herself), and said she became more realistic about love and dating. Instead of sticking to a “script” — i.e. a fantasy of what a boyfriend and a relationship should be like — Dana looked at the person in front of her, how their relationship was unfolding, and how she really felt about it.

‘I had to be sure that I was 100% committed to not only giving my all to work but also to my personal life’: Commitment is a key part of dating coaching


Damona Hoffman.

(Damona Hoffman)

The most obvious sacrifice that coaching clients make is money. But both the coaches and clients I spoke with say it also requires a considerable investment of time and energy, as well as a reshuffling of priorities.

“What I have to do is to really carve out the time and the commitment in their schedule to invest in dating and to make that the primary focus of their life,” Hoffman said of her clients. “I don’t ask for them to focus on it forever.” For the three to six months that they work with her, Hoffman said, she asks that dating “be the No. 1 focus in their life.”

For clients who have high-octane careers, that can be difficult — even if they elected to sign up for coaching in the first place. “I had a job that was very stressful and very demanding,” Judith said, “and I had to be sure that I was 100% committed to not only giving my all to work but also to my personal life.”

Just two of the coaching clients I spoke to were in a relationship — but all said they’d seen significant improvements in their dating lives and in their overall approach to finding love. The coaches insisted that starting a relationship was neither the goal of coaching nor the ultimate sign of success. “Success didn’t just look like landing X number of dates,” Syrtash wrote in an email. “Success occurred when people gained confidence.”

Read more: Divorce isn’t a failure, therapists say. In fact, it could mean the marriage was a success.

Katz said he had a client who dated a man for two months before realizing, “This guy isn’t as great as I thought he was.” So she dumped him, took a weeklong hiatus from online dating, and then got back to it. “Is she a failure or is she a success?” Katz said. “I say she’s a success. She found a boyfriend; she attracted a guy; discovered it wasn’t the right guy; had the courage to get rid of him and start all over. That is a huge success in my book.”

To be sure, that’s a convenient thing for a coach to say, since it leaves them wholly unaccountable for whether their process “works.” But coaching clients seemed to echo the same sentiment.

Judith recently went on a date with a man and realized she felt “a little uncomfortable around him.” At first, she brushed her feelings aside, thinking she’d give him a chance at a second date. “I was so happy I had Damona [Hoffman] in my ear saying, ‘Well, let’s think about that. Yes, you want to be in a relationship, but you have to be comfortable with the person.'” Judith told the dating coach in her head, “You’re absolutely right. Let’s not waste my time with this guy.”

Continue Reading


Suluhu: Closer ties for Kenya and Tanzania




?President Samia Suluhu’s address to Parliament was a masterclass in charm, punctuated by periodic applause and stomping of feet by Kenyan lawmakers.

Continue Reading


Covid-19 deaths, hospitalizations soar among youth in Americas – KBC




Hospitalizations and deaths of younger people are surging as the COVID-19 pandemic accelerates across Latin America and the Caribbean, Pan American Health Organization (PAHO) Director Carissa Etienne said on Wednesday.

KBC Radio_KICD Timetable

“Adults of all ages – including young people – are becoming seriously ill. Many of them are dying,” Etienne said at her daily press briefing as quoted in a PAHO release.

In Brazil, mortality rates doubled among those younger than 39, quadrupled among those in their 40s, and tripled for those in their 50s, between December 2020 and March 2021, she said.

“For much of the pandemic, our hospitals were filled with elderly COVID patients, many of whom had pre-existing conditions that made them more susceptible to severe disease,” Etienne said. “But look around intensive care units across our region today. You’ll see they’re filled not only with elderly patients, but also with younger people.”


Get breaking news on your Mobile as-it-happens. SMS ‘NEWS’ to 20153

Etienne urged hospitals in the region to increase the size of intensive care units (ICU) in anticipation that the trend will continue, while warning that expansion of ICUs cannot continue indefinitely.

As a result, she urged nations to double down on prevention measures such as lockdowns and facemasks.


Tell Us What You Think

Continue Reading


Uhuru wa biashara, Suluhu ya vikwazo: How Kenya-Tanzania trade will be streamlined




President Uhuru Kenyatta with his Tanzania counterpart Samia Suluhu, who is on a two-day state visit in Kenya.[PSCU]

President Uhuru Kenyatta says ministers from both Kenya and Tanzania should resolve all non-tariff barriers and other restrictions affecting the two countries within four months.
Uhuru, on Wednesday said going forward, there will be no business visa or work permits for Tanzanian wishing to do business in the country.
“You are free to come and trade here in Kenya, there will be no business visas or work permits as long as you abide by the laws of the land,” he said.
Uhuru was speaking during the Kenya-Tanzania Investment Forum at Serena hotel. The forum was in line with President Samia Suluhu’s two-day state visit.
Kenya has about 513 companies doing business in Tanzania compared to Tanzania’s 30 in Nairobi.
Uhuru said in the next two weeks, concerned ministers from both sides should clear all the traffic jams at the Taveta and Namanga border points.
Uhuru said they should pay a special focus to the issuance of Covid-19 certificates to ease the movement of  transit cargo.
“I direct that all the maize lying at the border be cleared in two weeks. We cannot subject businesses to more suffering,” Uhuru said.

Take a quick survey and help us improve our website!
Take a survey


Uhuru urged the ministers to move swiftly and ensure the ease of doing business at the border pointswas decisively tackled.
“It is not about wearing suits and meeting over tea.Get to the ground and understand what is affecting those traders. Don’t just sit in those offices. If you need to consult, do it and get the work done,” he said.
Uhuru’s sentiments came shortly after the Kenya Business Community nsaid it was ready to trade with the Tanzanian business community.
Led by the Kenya National Chamber of Commerce (KNCC), the community proposed the formulation of a Joint Business Council that will support the two countries.
KNCC President Fred Ngatia said the council would play a key role in addressing issues that bedevil  Nairobi-Dar trade,
The community said there should be policy forums and investment-focused events that will target small-scale enterprises.
“We are going to focus more on economic projects by identifying favourable financing institutions that will help us settle some of the commercial disputes affecting our community,” Ngatia said.
He said this will be made possible through the Public-Private Partnerships offered by the government.
As a result, KNCC in partnership with the Tanzania Chamber of Commerce will host a trade and investment exhibition in Dar es Salaam this August aiming to help SMEs unlock their potential.
So far Trade and Agriculture ministers from the two sides have had a breakfast meeting and agreed to initiate bilateral discussion before the end of the month.
Trade CS Betty Maina said the discussions aim to iron out all issues that have been hampering trade between the two countries.
This includes issues surrounding maize import.
President Samia Suluhu said her government was ready to serve as a bridge to pave way for businesses between the two countries to thrive.
“It is not about competing and complicating things, but about developing business relationships to allow both parties to explore opportunities,” she said.
Suluhu said while Tanzania is rich with natural resources and tourist attractions, Kenya is thriving in the ICT world and thus the need for exchange of skills on research and development.
“Muna bahati sana maanake upande mmoja mnao Uhuru wa kufanya biashara na upande mwingine Suluhu la kuondoa vikwazo,” Suluhu said.


Continue Reading