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Brand.KE appoints Dr. Wilfred Marube as Chief Executive Officer

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Kenya Export promotion and Branding Agency (Brand.KE) has appointed Public Relations Expert Dr. Wifred Marube as CEO of the company for three years.

Dr. Marube takes over from former CEO Peter Biwott, whose term lapsed in early April, to head the more than 100 staff members at the Agency from the two merged institutions.

Brand.KE is a  merger between the then country’s marketing agency Brand Kenya Board and Export Promotion Council (EPC).

The new agency strives to be an integrated one-stop-shop for all exports promotion and country branding initiatives in the country.

Dr. Marube is a practitioner and researcher in the field of communication management. Who has made a tremendous contribution to the Public Relations Industry. Prior to his appointment, He has served in various capacities to advance excellence in Public Relations and is the current serving President of Public Relations Society of Kenya (PRSK).

Also, he is a  member of the Global Alliance for Public Relations and Communication Management Board serving as the Delegate-at-Large for Africa.

Speaking during the official unveiling ceremony at the Agency’s offices, the Chairman of the Board Mr. Jas Bedi thanked the Board for picking Dr. Marube for the top job saying his vast experience in communication management is what the Agency needs most.

He added, “As a board, we are confident that Dr. Marube will steer the Agency’s mandate and the country to greatness,”

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Marube pledged his commitment to work closely with management and board to transform Kenya into a top global brand.

“I am happy to join this team that is passionate about the country. Since we are living in unprecedented times with Covid-19 biting into the economy, we will have to re-align our focus and work with a sense of urgency to promote Kenyan exports innovatively and bring back this country to its glory before Covid-19,” he added.

As he takes up the new job, his assignment will be to harmonize the internal culture of the Agency that has been in existence for less than one year comprising of staff from two different institutions.


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Samsung Will Soon Stop Selling Phones With Chargers

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Samsung Will Soon Stop Selling Phones With Chargers – TechMoran

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Qualcomm announces Snapdragon 865 plus 5G mobile chip

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Qualcomm Technologies unveiled the Qualcomm Snapdragon 865 Plus 5G Mobile Platform, a variant of the flagship Snapdragon 865 that powered more than 140 devices.

Commercial devices based on the chip will be announced in the third quarter of 2020. some of the first phones to feature on the Snapdragon 865 plus chipset include the Asus ROG phone 3 and the Lenovo Legion.

The new Snapdragon 865 Plus is designed to deliver increased performance across the board for superior gameplay and fast Qualcomm Snapdragon Elite Gaming experiences, truly global 5G, and ultra-intuitive AI.

“As we work to scale 5G, we continue to invest in our premium tier, 8-series mobile platforms, to push the envelope in terms of performance and power efficiency and deliver the next generation of camera, AI and gaming experiences,” said Alex Katouzian, senior vice president and general manager, mobile, Qualcomm Technologies, Inc. “Building upon the success of Snapdragon 865, the new chip will deliver enhanced performance for the next wave of flagship smartphones.”

The new chipset together with the X55 5G Modem-RF System enables truly global 5G, world-class gaming, and the latest 5th generation Qualcomm AI Engine for the seamless camera, audio, and gaming experiences.

With a full arsenal of Elite Gaming premium features, Snapdragon 865 Plus delivers desktop-quality gaming with first-to-mobile features like updateable GPU drivers and desktop forward rendering, ultra-smooth 5G gameplay at lightning speeds of up to 144 fps, and True 10-bit HDR gaming to provide cinematic detail in over a billion shades of colour.

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Snapdragon 865 Plus also offers Kryo 585 CPU Prime core clock speed at up to 3.1 GHz, Qualcomm Adreno 650 GPU up to  10 per cent faster graphics rendering and Qualcomm FastConnect 6900 compatibility.

Commenting on the development, Bryan Chang, general manager of smartphone business unit, ASUS says “ASUS is excited to offer users the best possible mobile gaming experience with the next generation ROG Phone 3, which will be powered by the new Snapdragon 865 Plus Mobile Platform,”

“Full specifications for the ROG Phone 3 will be announced in the coming weeks, but the addition of the Snapdragon 865 Plus ensures that the overall performance will take yet another leap forward,” he added.

“Innovating smarter, faster technology for higher performance and more immersive gameplay has always been a hallmark of Lenovo™ Legion,” said Jerry Tsao, vice president of Lenovo’s Mobile Gaming Group.

“Three years after the launch of the Lenovo Legion™ PC portfolio, we’re bringing our beloved gaming sub-brands core values of speed and powerful performance to 5G mobile gaming – where Lenovo Legion will be amongst the first to offer the new Snapdragon 865 Plus in our expanding family of gaming devices this year. Lenovo has a long history of co-engineering amazing consumer experiences with Qualcomm Technologies and we can’t wait to share more soon.”


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Facebook wants to help Kenya govt revive tourism during Coronavirus

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Kenya’s Ministry of Tourism and Wildlife has partnered with Facebook to launch a digital marketing programme for Kenyan SMB’s in the tourism and hospitality sector affected by the COVID-19 pandemic.

Dubbed Boost with Facebook for the Ministry of Tourism and Wildlife, the programme is designed to help thousands of tourism stakeholders use the Facebook family of apps (Facebook, Instagram and WhatsApp) to boost their businesses’ marketing efforts during these uncertain times.

Speaking during the launch of the programme, the Cabinet Secretary for Tourism and Wildlife Hon. Najib Balala said, “Boost with Facebook for the Ministry of Tourism and Wildlife coincides with our efforts at the Ministry to work with industry stakeholders to review the existing National Tourism Policies to respond to the challenges of COVID-19.

Balala urged all tourism stakeholders and SMBs to equip themselves with the necessary digital marketing skills to help them to quickly recover from losses incurred due the Coronavirus pandemic.

The programme will feature webinar sessions led by Facebook’s implementing partner Wylde International in association with the Public Relations Society of Kenya (PRSK) and the Media Council of Kenya (MCK).

The programme will enable its participants identify business constraints caused by COVID-19, learn how to manage stranded assets and develop new strategies and business initiatives to survive the pandemic. The programme will also equip SMB’s with skills on building an online presence with Facebook, storytelling on Instagram, connecting with audiences through Facebook groups, growing business through Whatsapp and implementing advertising strategies on Facebook’s family of apps.

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Commenting on the launch, Facebook Head of Public Policy East & Horn of Africa Mercy Ndegwa said, “We are excited about the launch of Boost with Facebook for the Ministry of Tourism and Wildlife. At Facebook we know that small and medium businesses in Kenya may be experiencing unexpected challenges during the outbreak of COVID-19 and we’re committed to providing as much support as possible. Small businesses are the backbone of the economy and pillars of their local communities and this programme is designed to help SMBs in the tourism sector boost their businesses through Facebook during these challenging times.”

The programme will include a triage assessment of the diverse businesses in the sector and from which participants will get personalized feedback on the status of their business and how they can use digital marketing strategies to upscale their businesses in the wake of the pandemic.

The Ministry of Tourism and Wildlife recently released the Tourism Research Report 2020 which measured the impact of COVID-19 on the local tourism sector and which indicates an abrupt and unprecedented drop in hotel demand leading to closure of most hotels and job losses. The report warns the country could lose $320 million with declining passenger arrivals while the Meetings, Incentives, Conferencing, Exhibitions (MICE) sub-sector which brought in Ksh. 164 billion last year is among those to lose heavily due to COVID-19.


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