The Internet has reached all the different parts of the world. You will find people from various regions connected on numerous platforms online through the use of social networking sites. As such, social media forms a robust network; it provides a space for people to connect and expand their business ventures. It becomes crucial to leverage the benefits of social media marketing strategies while preparing a small business plan.
The use of technology has made it considerably easier for customers to reach and create prospects.
Social media marketing is a form of digital marketing that is based on creating and sharing content on reliable social networks to achieve marketing targets. Strategic marketing on social media channels can create remarkable success for your business, help you create a devoted brand of followers, and even lead you towards sales. However, it has to be handled very critically to avoid mistakes.
Most of your customers are already interacting with social media. If you are not able to establish a robust communication channel with them, where they can directly learn about the central idea of your business or exchange their requests with you, then you might be missing out. Social media marketing not only includes posting products and details; it is more about interacting with customers for their benefit and yours. Make use of such benefits and keep your customers happy.
Showcasing yourself as a brand becomes achievable with the thoughtful use of social media platforms, as these websites mostly work on targeted marketing. You get to centralize your idea and present it on a global scale very easily. The reach of your products become substantially high, thus paving the path for your brand to attain a global identity.
Branding includes active marketing and advertising for sufficiently qualified products with a level of uniqueness. If you focus on the branding part critically, then you might end up having an exceptional level of success through the use of social media marketing.
As using media is equally easy for everyone, it creates a vast range of competition in this market. It might sound as easy as pie handle social media marketing, but it is a lot more complex in reality. Facing such competition, you have to be the best among all and survive through it.
Be very aware of the measure other competitors are taking and rule them out before you become disappointed. However, this doesn’t imply that you should keep yourself from adopting the best practices implemented by your competitors.
Once you start working on open platforms, you will face the complications as well. There will be actual customers and there will be an unwanted crowd too, and there will be a lot of problems that you will be facing on a daily basis. This is why taking measures for crisis management becomes vital in order to tackle issues that arise throughout the execution of your social media marketing strategy.
Market research is the main jumping off point to form a base for your marketing efforts. The requirement for a successful marketing concept is to understand the product and its audience thoroughly before putting it out in the market. For example- selling fashion product can be best matched with Instagram or hiring human resource professionally can be taken care of over LinkedIn and so on. Make sure to match the correct social media platform with your core marketing concept, and you’ll be generating an audience in no time.
Catch Taxi Kenya, with Ethiopian roots, wants to be East Africa’s super app
Catch Taxi Kenya is a new entrant into the African ride-hailing industry that prioritizes safety, comfort, and efficiency.
Catch Taxi Kenya, launching to take on Uber, Bolt, MaraMoja Transport, Safeways, Cabby, Ride, Jayride among others, is operated and owned by Africans for Africans and brings local creativity and insights to get improving the experience of riders and drivers.
Founded by Nafie Omar, Catch Taxi’s vision is to make an app that captures all local African needs into one super App from ride-hailing to complete ecosystem services.
“Nairobi is Africa’s technological hub. In terms of ride-hailing, Nairobi is a more mature market compared to most cities in Africa. Our goal at Catch Taxi is to be able to create a footing in all African markets-both young and mature markets,” said Omar. “We will also be expanding into Sudan next year and West Africa and other Southern African countries later.”
Catch Taxi knows there are several other platforms in the market but says its disruptive entry to market ensures strong earnings for its driver partners. It’s also introducing an affiliate programme to allow third party drivers, influencers and ordinary individuals to make passive income.
Its business model is simple. Catch Taxi will get you where you want to go at the best prices, safely and comfortably. It charges its drivers a 15% commission from every trip. The firm has raised an undisclosed amount of seed capital and is not afraid to take on giant Uber and Bolt which just raised €100m from London-based Naya Capital Management.
However, the ongoing pandemic has been a huge blow to how Catch Taxi would have wanted to grow. COVID-19 slowed down its efforts both in Addis Ababa this April and Nairobi. Just 2 weeks after its launch in Addis Ababa, it had to redirect its efforts to compensating its drivers by giving them incentives.
Benard Gavana, Catch’s VP Growth and Expansion told TechMoran.com that the Kenyan startup decided to start operations from Ethiopia because of its huge population and attractive market but its whole executive team is Kenyan and is based at its HQ in Nairobi, Kenya.
The firm said it also provided free trips to essential workers and gave huge discounts to its riders. As the economies open up, Catch Taxi is focused on growing its market share in Africa through local recruitments, marketing, and fine-tuning its product.
The 38 person-team spread across operations, developers, customer service, marketing, and data analysis aims to be an everyday app that incorporates all consumer needs from ride-hailing, E-commerce, financial services, travel, hotel booking to delivery services in Africa.
After its Ethiopia and Kenya launch, Catch is looking to expand across East Africa and then into entire Sub-Saharan Africa banking on neural networks and ML algorithms to understand user patterns and be able to target them appropriately.
KCB temporarily closes Mvita Branch after staff tests positive for COVID-19
KCB Bank Kenya has temporarily closed its Mvita branch after one of the staff tested positive for COVID-19. The affected staff who were working with him at the time of testing have been informed and are currently undergoing counselling and screening to ensure their safety and wellbeing.
The Branch has since been temporarily closed for three days with the approval of the Central Bank of Kenya to enable immediate cleaning and disinfection of the premises. Regulation by the Kenya Occupational Safety and Health Act, 2007, mandates an employer to ensure that a workplace is healthy and safe for visitors, clients and employees at the workplace.
In the present circumstances, employers are encouraged to take reasonable measures at the workplace to protect employees from COVID-19 and ensure compliance with the Occupational Safety and Health Act.
“Our priority remains to safeguard the safety and well-being of all our staff, customers and other stakeholders during these difficult times,” said KCB Group Chief Executive Officer & Managing Director Joshua Oigara.
“As the fight against this pandemic continues, we have taken several precautionary measures internally, in line with the guidelines issued by government agencies. We continue to provide support to staff and their families during this period of the pandemic” he added.
KCB Mvita branch customers who access the bank on regular basis have been encouraged to use the Banks digital channels including: Mobile banking, KCB-MPESA, Vooma and Internet Banking or other alternative banking touchpoints such as KCB Mtaani agents, Cash recyclers, ATMs, Cash Deposit Machines.
In addition, Mvita Branch customers can visit nearby branches and agents for assistance.
Best Online Video Editors Without Watermarks
These are the best online video editors without watermarks.
There’s nothing more frustrating than editing videos then seeing a huge watermark on your video. The watermarks make it look unprofessional and reduces the quality of your work. However, if you’re looking for other option we compiled a few for you that you can try. In this article, you will get to know the best online video editors without a watermark to create and edit videos that attract thousands of views.
It’s compatible with android and iOS mobiles, Chromebook, Mac and windows without downloading it. Upload any file format, edit and share it on social media and web while on the go. To save your storage space, it has a cloud-based storage system that offers unlimited media storage space.
The greatest advantages of using Movie Maker Online are no registration requirements, free to use and edited videos have no watermarks and site labels. Imagine uploading all kinds of photos and images for free with only one click! And to make it the best, the number of royalty-free music videos can take you months to edit.
This is no doubt the most used online video editor no watermark no download software due to its simplicity and above all, free. The Clipchamp library is overstocked with all genres of videos and music. Its best features include creating and editing original videos, collecting videos from websites, recording, compressing and converting videos. There is a video template for every kind of video you want to create.
With VSCD Free Video Editor, there are no free trials, no ads and no watermarks. Just download this software and start editing your videos for free. It works exceptionally well with all types of audio, video and image formats. The video effects are superb. You can alter the shape and position of images in the video quite easily.
OpenShot is a free online video editor without watermark software that’s compatible with mac, windows, and Linux. There are over ten features to ensuring the edited videos meet the desired specifications. They include trim and slice, drop and drag, slow motion and time effects, and audio editors. There are over 400 video transitions and effects to make your videos as stunning as possible.
How about using a video editor online free with effects no watermark developed by Microsoft? Surely, this makes you feel more confident when editing videos. This Windows Essential Software Suite is designed purposely for Window users to create, edit and share videos. Other features include video trimming, video splitter, title, and caption templates. Add transitions and effects and animations to make videos more thrilling.
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