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4 Ways To Measure Social Media Success

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How to measure social media success can be quite challenging.

You keep posting different things on social media but you’re not entirely sure if it’s working or not. Some say the more likes you have the better while other’s check engagement and other’s are not even sure if their social media is actually working. Social media marketing is not easy and what people fail to understand is that at the end of the day you need to measure your success in everything you post otherwise the work you post is rather pointless. Here are a few ways to measure that success.

1. Audience growth and volume

You can be on social media and no one is talking about you which is rather pointless. To understand the impact you are making on social media you need to track and see how many people are talking about your brand.  How large is the conversation around your brand? Are people talking about your industry/offering? These are questions volume can help answer. Apart from checking on the number of posts that are making rounds you need to be able to see how many people are talking about you which can be quite challenging but not impossible. You can track this by seeing how many people reshare your content or keep mentioning you.

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2. Check the reach

There are different types of reach. There’s organic reach, viral reach and paid reach. All three are very different and require different tactics and they are all very important. Reach, therefore, is a great indicator of your potential audience size. It measures how far your content and message spreads across social media.  On Instagram and Facebook it tells you how many people have seen your content and is calculated when your content appears on somebody’s news feed. To avoid wasting money it’s always wise to test your content organically before promoting it further. The only way to reach the relevant audiences is by targeting the right group of people who are in the same demographic.

3. Check engagement

On most social media platforms engagement is measured by the number of comments, likes, and shares. The more engagement your content gets the higher the reach and then it’s highly likely you’re going to create a community. High engagement means your audience knows and trusts you. It’s an indicator that you’ve created a community around your brand. The more people engage with your content the more likely it’s going to do well. Make sure people like, comment, share and mention your brand or content as much as possible because that’s the only way it’s going to grow.

4. How much influence do you have

How much influence do you have with your audience really matters. Do they look at you as a person of authority? Having influence builds trust and this means starting this conversation yourself. You need to get into the “dirt” and engage with your followers. Reply to their messages and tweets, offer a helping hand and generally talk to them like a human being.

Building a community on social media is not easy and that’s why we have a million and one tips to help you.


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Haraka Haraka app to link customers with service providers

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A new App dubbed “Haraka Haraka” has today been unveiled in Kenya to help customers find the right service providers in their current location within a specified range of choice.

The platform was invented by three former Meru University of Science and technology students and with the app, they seek to make it easier for people to find services such as a plumber, retailers, shops and house agents that have been difficult to get physically.

The team, Mr Kelvin Muinde, Mr Pius Momanyi Nyachio and Mrs Naum Mutie said there are currently about 3,500 users who are potential clients and service providers on the platform who include carpenters, hairdressers, plumbers and mechanics, and more.

“We are taking away the burden of searching for experienced and reliable professional businesses in a hassle-free model to deliver critical services to individuals who are in need of their specific location,” said Pius Momanyi Nyachio who is the Marketing Manager.

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Mr Kelvin Muinde, who is the head of the project said the idea to start Haraka Haraka was initiated out of his observance of people having difficulty in finding a reliable service in an area that they are not well conversant with.

“The biggest challenge customers face is finding the right service providers at any area, mostly if you are not familiar, most people end up getting poor services that cost them time and resources,” he said.

To find any service or to register as a service provider, individuals are requested to first download the Haraka Haraka App on Google and register where later one can choose a range between 100m to 30km to find the service they are in need of.

The app also comes with an option of reviewing and rating a service provider which acts as an advantage to next service seekers enabling easy referrals to new clients.

‘’The registration to the app is free for both users and professionals,’’ said Mr Kelvin Muinde. The company’s aim is to hit 10,000 users by the end of this year. Ideally, they plan to have a maximum of 30,000 professionals on the platform.


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Haraka Haraka app to link customers with service providers

Published

on

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A new App dubbed “Haraka Haraka” has today been unveiled in Kenya to help customers find the right service providers in their current location within a specified range of choice.

The platform was invented by three former Meru University of Science and technology students and with the app, they seek to make it easier for people to find services such as a plumber, retailers, shops and house agents that have been difficult to get physically.

The team, Mr Kelvin Muinde, Mr Pius Momanyi Nyachio and Mrs Naum Mutie said there are currently about 3,500 users who are potential clients and service providers on the platform who include carpenters, hairdressers, plumbers and mechanics, and more.

“We are taking away the burden of searching for experienced and reliable professional businesses in a hassle-free model to deliver critical services to individuals who are in need of their specific location,” said Pius Momanyi Nyachio who is the Marketing Manager.

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Mr Kelvin Muinde, who is the head of the project said the idea to start Haraka Haraka was initiated out of his observance of people having difficulty in finding a reliable service in an area that they are not well conversant with.

“The biggest challenge customers face is finding the right service providers at any area, mostly if you are not familiar, most people end up getting poor services that cost them time and resources,” he said.

To find any service or to register as a service provider, individuals are requested to first download the Haraka Haraka App on Google and register where later one can choose a range between 100m to 30km to find the service they are in need of.

The app also comes with an option of reviewing and rating a service provider which acts as an advantage to next service seekers enabling easy referrals to new clients.

‘’The registration to the app is free for both users and professionals,’’ said Mr Kelvin Muinde. The company’s aim is to hit 10,000 users by the end of this year. Ideally, they plan to have a maximum of 30,000 professionals on the platform.


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Balala wants investigation into alleged harassment at Ol Jogi launched – KBC

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Tourism Cabinet Secretary Najib Balala

Ministry of Tourism and Wildlife Cabinet Secretary Najib Balala has directed the Kenya Wildlife Service to commence investigations into the alleged harassment of a victim by private game ranchers at Ol Jogi Conservancy in Laikipia County.

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It is reported that the victim known as Mordecai Ogada in the company of his children was harassed on Saturday while driving on a public road in the conservancy.

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In a statement, Balala has asked for speedy investigations and findings to be concluded by Wednesday this week.

The CS added that no discriminations will be allowed to any Kenyan at any conservancy in the country.

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“The government of Kenya and my ministry will not condone any undue harassment or intimidation of Kenyans who are going about their normal businesses and enjoying their God given heritage by anyone,” said CS Balala.

He urged Kenyans to report any such incidents with facts for action to be taken.

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